Job Description

The Change.org Foundation empowers millions of people to use technology to build social movements and create transformational change. With staff teams in 10 countries, 95 million users, a growing base of user-generated revenue, and thousands of campaign victories every year, our model is a proven engine for social change and citizen leadership, with incredible potential to grow.

We are looking to add a stellar Media and Communications Strategist to our small but excellent India team. 

We have a strong culture of learning and experimentation and are looking for a creative person who is passionate about telling stories of people power, amplifying the ability of individuals to shape society for the better and inspiring millions to believe in their own potential. 

They will be responsible for content curation, fact checking, high-impact media campaigning, media relations, and social media outreach. They’ll make a huge impact as you help millions of people start and successfully run their own campaigns for social change.

The candidate should be a self starter, who understands the media landscape of the country and is able to pitch stories with confidence. 

The role would involve developing media outreach strategies to help achieve Change.org’s campaign objectives, communicating Change.org’s campaigns and projects to national and regional media, and to devise smart strategies to establish a sustained media narrative. 

Here’s what you’ll do as part of our team:

    • Develop and implement a media relations strategy which includes proactive media networking, pitching stories and spokesperson interviews, organizing interviews, creating media briefings, press releases and responding to media requests.
    • Lead and implement the social media outreach plan of the organisation, write engaging social media content and work with designers to create viral social media content 
    • Create effective media messaging and content around national and regional campaigns
    • Provide immediate communications support for rapid response petitions and spot exciting media trends on the site to package content for traditional and social media channels
    • Develop a network of media contacts (print, electronic, and digital) across national and regional media and interact with editors/journalists regularly, including Hindi and other regional media.
    • Work closely with the campaigns team and the Country Director to arrange media interviews, bytes, opinion pieces and press conferences.
    • Conduct basic research for media pitches and talking points on campaigns
    • Travel extensively to different cities to scope the media landscape and build relationships with journalists
    • Build a regional media plan, specifically for Change.org Hindi 
    • Organise on ground events like panel discussions, press conferences, film screenings etc., on media projects
    • Work closely with the Director of Communications and partnerships to identify, scope and connect with strategic decision makers to engage on campaigns started on Change.org.
    • Maintain relationships with vendors/stakeholders/partners for media projects and related on ground events

Here are the skills & experience we hope you have:

    • Experience of at least 6 years in journalism/media relations and a strong news sense
    • Proven track record of excelling in media relations, communications and social media outreach.
    • Strong network of contacts in print and electronic media, including at the level of editors
    • Good grasp of Indian politics, the political process and current social justice, economic and environmental issues within India and internationally. 
    • Ability to write content for traditional media and social media within a tight deadline, strong editing skills and a flair for writing
    • Knowledge of media operations and editorial policies
    • Fluency in written and spoken English. Working knowledge of Hindi is a must. Good communication skills (spoken, written and typing) in Hindi would be an advantage. Knowledge of another Indian language would be preferred. 
    • A deep commitment to our mission of empowering people to win campaigns on a broad range of issues.
    • Bring innovative ideas on how to use communications, media and storytelling to win local, national and international campaigns - and a willingness to take risks, to fail, and to adapt.
    • Enjoy working in a global, online environment, using social media and collaborating using online tools.
    • Strong leadership and persuasion skills. A track record of good judgement in fast-paced situations.
    • Strong rapport-building and relationship skills. 
    • Proactiveness and a can-do attitude across a variety of campaign issue areas.
Change.org is a high-impact, low-ego workplace. Our work environment is exceptionally fast-paced, result oriented, collaborative, and supportive. We are working for a world where no one is powerless, where creating change is a part of everyday life. 

We’re an equal opportunity employer, which means we strongly encourage any interested parties to apply – we don’t discriminate on the basis of age, ethnicity, caste, religion, sexual orientation, gender identity or physical disability. This is a full-time position based in New Delhi.
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