Performance Media Specialist

DRVN Intelligence Inc. (Toronto ON, Canada) 24 days ago

The Performance Media Specialist will play a key role at DRVN Intelligence Inc., while we create and maintain industry-leading quality and efficiency of service and software delivery.

The primary responsibility of this role is to support the Digital Ecosystems Team, collaborating with the Data Systems team, in guiding clients’ configuration and use of their digital systems. The incumbent will be responsible for helping provide clients with strategic insights and guidance across a broad spectrum of Marketing and Analytics platforms.

The Performance Media Specialist will be responsible for communicating their broad technical understanding of marketing platforms and best practices with clients, to inform the collaborative optimization of current marketing efforts and provide guidance for the development of the clients’ systems and workflows. The position emphasizes self-sufficient work within established company and client business processes in order to complete tasks and maintain effective communication with stakeholders.


Role-Specific Responsibilities:

  • Lead, execute and support Web Analytics-related projects, spanning:
    • Data collection through design and implementation of tracking codes (GTM, Google Analytics 360, Salesforce, Adobe, custom scripts)
    • Analytics setup, reporting and custom database feeds (GA360, Adobe Analytics, CM, DV360, Salesforce, Data Studio, Tableau, etc.)
    • Data collection through design and implementation of tracking code (Google Tag Manager, GA360, Salesforce, Adobe, custom scripts)
    • Web Analytics reporting and dashboard building
  • Help on business pitches that are Web analytics-related (estimate time/effort)
  • Stay involved in the majority of technical client communications, prioritizing your time based on urgency and importance
  • Collaborate, support, and work closely with the Data Systems business units to ensure efficient workflow, and realize cross-functional opportunities and enhancements

Company-Wide Responsibilities:

  • Maintain and exceed client satisfaction with DRVN Intelligence’s deliverables, day-to-day work and overall value as a partner
  • Adapt to ever-changing client needs and expectations
  • Maintain client satisfaction and happiness with deliverables, day-to-day work and overall value as a partner
  • Help identify, pitch, cultivate, prepare and deliver material as needed for new business and business development initiatives


  • Candidates must be eligible to work in Canada
  • At least 2-3 years of Web Analytics experience in Google Analytics (primary) or Adobe Analytics (secondary)
  • Experience with Tag Management Systems like Google Tag Manager and Adobe Launch/DTM
  • Familiarity with marketing tracking pixels such as Facebook pixel, Google tags and floodlight tags
  • Strong written and verbal communication skills
  • Ability to provide clear guidance and support for advanced problem solving and system design for enterprise-level clients, aiding the evolution of their digital practices
  • Understanding of digital ecosystems including online data collection, cloud systems and analytics tools (Google stack, Facebook, AWS, Salesforce, Adobe Suite etc.) is an asset
  • Experience working with SQL for purposes of analyzing Analytics export data is an asset


  • 100% employer-paid benefits package
  • Monthly yoga and meditation classes
  • Regular Lunch and Learns from your teammates
  • Fun Employee Events and Activities (Really!)
  • Participation in Community Engagement
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Performance Media Specialist

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