1) To provide medical information
1.1 Advise on optimum medical positioning of each product in the local market in collaboration with the marketing department.
1.2 Guarantee the scientific quality of promotional material and
ensure that the applicable legislation is observed.
1.3 Keep the Marketing Department informed about medical
information that will be useful for the development plans.
1.4 Provide medical and disease training for medical
representatives and medical information for the healthcare
5 Stay informed of current developments in medical/scientific
communities in therapeutic areas of the portfolio.
1.6 Interface with corporate research division during strategic
planning of new drug development with emphasis on product
close to market.
1.7 Provide marketing and sales management with sound
market and product assessment data from hospitals, for the
planning of new products/revitalization of older
products/integration of products and services.
1.8 Work with marketing and business management to identify
1.9 Advise the design, implementation and reporting of all market
research projects by outside agencies to ensure adherence to
budget and compliance with project specifications.
Interpret research findings and compile recommendations
for marketing and sales management
2) To maintain permanent relations with a network of opinion leaders ,experts and health authorities in order to maintain and reinforce the scientific position of the group
3) To supervise Clinical Studies
3.1 Propose and monitor the organization , realization and supervise
clinical studies that are carried out at the branch, taking into
account the national procedures and the Group’s internal
3.2 Conceive design and guide the conduct of clinical research trials
3.3 Arrange for the drawing up of reports of clinical studies and
4) To give advice on the choice of new projects to be carried out the branch.