Job Description

INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

To join the digital merchandising team on a fixed term contact basis in ensuring an innovative & exciting consumer experience through a balance of art & commerce. Implement merchandising strategies set by Digital Merchandisers and managing product content, in line with Brand vision & ones which contribute to the financial success of the Business.

RESPONSIBILITIES

Site Merchandising

  • Input Merchandise guidelines set by Digital Merchandising Manager into ATG staging site projects & handover to Content team for release
  • Check projects have been pushed through & sign off with Digital Merchandising Manager & VM
  • Review live site merchandising daily for correct links to Landing pages, stock evaluation, visual merchandising
  • Merchandise new pages to align with seasonal product launches and key marketing themes

Site Optimisation & Trading

  • Analyse site trading weekly, monthly, quarterly & yearly to understand customer’s needs across different markets & identify opportunities for growth
  • Drive sales through merchandising and the optimisation of taxonomy, filters and on site search.
  • Partner with VM team to manage recommendations strategy, implementation and maintenance to drive conversion and UPT
  • Support Digital Merchandising Manager in seasonal brand buy session, partner with regions, planning and product teams to ensure good understanding of the collection and key product strategies
  • Working with Digital Marketing teams for product and links in Emails, connecting with SEO and wider digital marketing teams on product focus.

Content management and product launches

  • Partner with Operations team to launch products for the website in line with stock deliveries
  • Daily site checks to deliver accuracy and consistency across all products on site
  • Work with Operations to log and track any image or copy errors
PERSONAL PROFILE
  • Accuracy, great attention to detail.
  • Analytical, good numerical skills.
  • Strong excel skills.
  • Good Communication skills and teamwork.
  • Previous digital experience in related area.
  • Understanding of ATG platform.
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