Job Description

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Search & Performance Executive/Manager to join us. In this role, you will grow all aspects of Paid Search activity across a range of mid-tier agency clients, providing insight, strategy and high-quality deliverables in tandem with the SEO personnel and wider agency team.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Director, The Exchange Planning (Digital)

3 best things about the job:

  1. A chance to run a newly created team and join one of Singapore's top places to work.
  2. Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels.
  3. Develop your skill set with exposure to media planning and buying process across online and offline.

Measures of success –

In three months:

  • Understand client’s business goals and marketing objectives and understand the role SEM plays to drive their business forward.
  • Great understanding of best practices and audit process to deliver best in class campaigns.

In six months:

  • Continually building test and learn frameworks across all SEM campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
  • Strong relationship with your team and senior stakeholders across the business
  • Strong relationship with SEM reps across key partners
  • Contributing to campaign performance to drive continued efficiencies across all campaigns

In 12 months:

  • Contribution to evolving best practices through testing Alphas/Betas.
  • Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
  • Contribution to SEM strategies across new business pitches

Responsibilities of the role:

  • Understanding of the relationship between Paid Search and other online and offline marketing activities including natural search and ideas for effective coordination
  • Set-up, monitor, manage and optimise paid search activity
  • Complete daily run rates across a variety of accounts with ongoing commentary and actionable insights
  • Provide on-time reporting to clients on key metrics and agreed KPIs
  • Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns.
  • Ongoing SEM strategy development and implementation

What you will need:

  • Experience in a digital marketing role with a focus on SEM
  • Google Ads Search & Google Ads Fundamentals Certification
  • Experience in running high-volume campaigns across Google Ads (AdWords), Bing Ads, UAC and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360, Kenshoo etc.
  • Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc
  • Strong analytical mindset with attention to detail around data, insights and actions
  • Great presentation skills

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindsh

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