Online Marketer B-2-B / Team Lead

Bright-River (Chennai, TN, India) 21 days ago

Bright River is a B2B tech-enabled managed services provider specializing in Visual Content Solutions such as post-production image editing, CGI creation, and product video editing for many of the world’s leading e-commerce brands and retailers. Bright River combines innovative computer vision machine learning technology with a team of hundreds of experienced and skilled image editors to provide the services.

We are looking for an experienced Online Marketer to increase lead generation and act as a team lead for our growing online marketing team. You develop, plan, and execute online campaigns to find qualified Enterprise leads while also raising brand awareness. These campaigns include social, paid and organic, PPC campaigns, and email campaigns to specific segments of our database. You are data-driven and, as a result, focus on gathering the right kind of data. You love experimenting and running A/B testing to optimize all aspects that contribute to increasing conversion continuously.

You can manage several integrated marketing campaigns simultaneously, including the company’s social media presence. The role will focus on developing strategic plans for online campaigns and executing them while ensuring the collection of essential metrics and creating dashboards to report on our marketing KPIs. A firm understanding of web technology and landing page utilization helps you achieve great results. You have knowledge of and experience with online e-marketing technologies, marketing automation workflow solutions like Hubspot, channel use, landing page best practices, CTAs, and content marketing.

We look to you to:

  • Generate Marketing Qualified Enterprise leads by developing, planning and executing both social paid and organic campaigns, as well as PPC campaigns in close collaboration with the Marketing Manager and especially our SEO/PPC specialist
  • Increase the number of inbound RFPs from Enterprise prospects
  • Collaborate with the Marketing Manager at the headquarters in Europe to set up a content marketing strategy to aid our SEO rankings and inbound lead generation
  • Set up and maintain a quality architecture for our email campaigns
  • Creating a robust data gathering and reporting system to measure specific metrics and KPIs
  • Develop ongoing marketing automation campaigns to manage all stages of lead/contact nurturing development.
  • Manage the contact database and create relevant segmentation for more efficient campaigns
  • Take on a leadership role as we aim to grow our team of online marketers

What you bring to the team:

  • A proven track record of 5+ years achieving impressive results at a B2B tech-enabled managed service provider targeting Enterprise sized clients
  • Solid knowledge of Google Analytics, Tag Manager, Keyword planner, and AdWords
  • Knowledge of and experience with the LinkedIn Advertising solutions and other paid social advertising
  • Knowledge of and experience with marketing automation solutions, preferably Hubspot 
  • Knowledge of and experience with email solutions like Mailchimp
  • A data-driven mindset
  • Impressive analytical skills
  • You love working in a team of (remote) colleagues from different cultural backgrounds 
  • Experience with the Google Suite or the strong motivation to learn
  • Fluent in English, both written and spoken
  • Experience with the Adobe Suite and WordPress would be considered a real plus

What we offer

  • Plenty of room for development and learning on-the-job under excellent conditions.
  • An excellent salary with secondary benefits
  • You are joining a growing Marketing team in a key role.
  • The opportunity to be part of a fast-growing international scale-up with offices in four cities, across three continents.
  • Joining a company of passionate, hard-working professionals that also know when and how to relax and have fun.

Online Marketer B-2-B / Team Lead

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