Mindshare | App Performance Manager

GroupM (Jakarta JK, Indonesia) 16 days ago

Overview of job

We are currently looking for App/ Performance Manager to join us at Mindshare Indonesia. You will be responsible for making and managing performance marketing campaigns on Google Adwords/ /Facebook/Programmatic. The role will also be crafting app performance strategies for clients and create success stories. Minimum 5 years of relevant experience in performance marketing/app performance marketing.

Mindshare is a part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communication services group. Mindshare is the biggest agency in GroupM that also happens to be one of the world’s largest media investment company. In fact, we are responsible for one in every three ads you see globally.

Reporting of the role

This role primarily reports to the Client Lead.

Best things about the job:

  1. A fun environment whilst at the same time being part of the largest media advertising agency in Indonesia and in the world
  2. Working within a proven, fast growing team
  3. Enormous amount of responsibility and autonomy

Measures of success –

In three months:

  • Working with all constituents of performance eco-system under one single roof
  • Exposure to cutting edge technologies on performance/app download/app engagement/full funnel marketing

In six months:

  • Ability to work with a diverse team. Be a performance marketing expert across paid Search, Paid Social, Programmatic and App marketing.
  • proficient with latest tools (appflyer, kochava etc) and techniques

In 12 months:

  • Emerged as a coveted champion on performance marketing solutions.
  • Become proficient is escalation handling and resolve conflicts.
  • Successfully mastered the art of winning pitches and awards.

What your day job looks like at Mindshare:

Campaign Strategy & Performance

  • You will be responsible for making and managing marketing campaigns on Google Adwords/ /Facebook/Programmatic
  • You will accelerate Performance Marketing using strategic and analytical skills
  • Maximize profits by developing and crafting paid media Advertisement, planning and deploying SEM and Paid Social campaigns
  • You will acquire cutting edge analytical skills to drive quality business insights and converting learnings into future strategies.
  • You will have to track performance patterns and customer behaviour across seasonality, devices, markets to ensure best in the category results and innovation for client.
  • Determine ROI on paid/performance marketing efforts
  • Embed a high level approach to performance strategy within the team, and be able to ensure that work is consistency delivered to high level of excellence. Explore methods evolve the performance marketing product and be able to quantify the incremental benefit that new strategies have upon core client KPIs
  • Be able to articulately express KPI strategy for client business & individual campaigns, and embed reporting practices that show, on an ongoing basis, delivery of media towards these KPIs
  • Proactively explore opportunities for optimization, and be able to confidently manage the client on optimization strategies
  • Maintain a granular understanding of performance campaigns within the team and be ready to confidently speak to the client or any other third parties on campaign strategy & line-item level performance
  • Working closely with the rest of the team to integrate reports, learnings and optimise budgets
  • You will be able to become a client champion & interact regularly with client for delivering better value & ROI to client based on their feedback

Media Management

  • Liaising closely with media partners and third parties to identify new opportunities in terms of activations, data sources for reporting, effectiveness and performance
  • Proactively sharing media innovation news and organizing expert POVs from within the GroupM network to ensure relevance for client for all things Performance related
  • Regularly liaising with the main search and social specialists (e.g. Google, Facebook) to ensure we are constantly updating clients on their latest products and services

Client Relationship Management & Prioritization

  • Maintain a thought leadership position with the client and be a trusted advisor on driving better business results via performance marketing
  • Build relationships with Procurement, as well as Marketing teams within the client

Minimum qualifications /What you’ll bring:

  • 5 years of relevant experience in performance marketing/app performance marketing
  • Thorough understanding of app full funnel performance marketing
  • Thorough understanding of all paid search & social mechanisms and their implications
  • Have the ability to confidently speak to clients
  • Understanding of Analytics, biddable tools and technology
  • Hands on experience on executing SEM, Paid Social, Programmatic (Any DSP), Analytics, etc.
  • Mid to large budget account management experience preferred
  • Fluency in Bahasa Indonesia and English (both written and spoken)
  • Ability to present thoughts, plans and ideas in a clear and succinct manner (on a PowerPoint, Excel, or otherwise)

More about Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).

Hear our stories (and join us) at [...] follow us at: Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About GroupM Indonesia

With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. With an increase in consumer disposable income, Indonesia is now firmly on the radar for multi-national companies seeking to invest in emerging markets.

Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.

We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready to create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Mindshare | App Performance Manager

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