Job Description



Overview of job
If you are looking to join an environment that encourages a provocative point of view, believes in flexible working and supports your well-being and on-going career development, then look no further. Our agency is well known for its thriving and positive culture.

We have the ideal role for a Strategic Channel Planner with a love for FMCG, and doing deep work around media planning principles. Put your IPA and Ehrenberg-Bass Institute knowledge to good use and help us find new ways to do what works better, but also break the mould with new thinking. You will work closely with internal and external specialist teams to create growth plans, and become a truly integrated partner to the client.


Reporting of the role
This role reports to the Client Leader – Connections Planning

3 best things about the job:

  1. Local and agile client decision making
  2. Being surrounded by collaborative and inspiring people at all levels across multiple areas of the business, including the creative agency who are also part of WPP
  3. The opportunity to lead thinking and make a difference


Measures of success –

In three months:

  • Fully immersed in the client business, and the go to person for the client media & brand portfolio leads
  • Working closely with the Client Lead to ensure that all operational processes are in place and working optimally

In six months:

  • Leading the client communication planning process, and the delivery of approved growth plans across all brands
  • Development of a test and learn framework & optimisation plan

In 12 months:

  • Established an ongoing process for opportunity analysis, and translation of learnings into action


Responsibilities of the role:

  • Day-to-day client relationship management
  • Ideation in channel – bringing the strategy to life
  • The Connections Audit
  • Producing the Connections Architecture across Paid, Owned and Earned media
  • Leading the campaign planning process
  • Aligning the right message to channel
  • Recommending media specific key performance indicators
  • Working collaboratively with internal and external partners to deliver the best communication solutions
  • Management of key associated processes


What you will need:

  • A curious nature
  • Foresight, initiative and ability to read between the lines
  • Compelling data storytelling
  • Strong communication skills, with emphasis on accuracy and getting to the point
  • Five to six years planning experience, FMCG experience a preference
  • Strong client relationship building skills
  • Strong communication skills
  • Project management skills/strong organisational skills
  • The ability to collaborate within a multi-functional team and work towards a common goal
  • Highly effective at the art of persuasion
  • A passion for media and staying abreast of new developments in the industry


About Mindshare

Original Thinkers change the world. Mindshare changed the industry when it became the first global media agency, launched in 1997. We took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. Original Thinking is in our DNA.

We are on a tireless mission to bring accountability to all aspects of marketing. To develop bold campaigns that both reflect and shape culture. To play with and develop new technology, making enormous investments toward the right solutions. To inspire each other, our clients, media owners and even our competitors to be audacious and never stop pushing our industry forward.

Mindshare has more than 7,000 employees, in 116 offices across 86 countries. We are set up as a connected global network and share learnings across borders. There are many forums to connect with people from around the world as well as training and transfer opportunities to other markets.

We have three company values that are the operating philosophies that guide our conduct:

  • Teamwork– treat everyone with respect, be willing to help out, be a good collaborator respect the working environment and get involved with the agency outside of your day job.
  • Provocation– have an informed POV, challenge the norm in the day-to-day, identify opportunities to do things differently.
  • Speed – make decisions that utilise time efficiently, b
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