Consumer & Shopper Connection Planning Manager, Nutrition
Given either the nascent stage of our brands or the segments themselves, the need to design a successful experience model both true to the brand and relevant to the consumer has never been greater. I n GC&M – a uniquely important market for the KO business, and one with a rapidly changing media landscape – the potential to bring our Beverages for Life…to life is immense albeit challenging.
This role is the ultimate challenge in this regard. The ideal candidate, will need to be equally a scientist – ensuring the effectiveness and impact of all integrated communications – and an artist – painting a clear and compelling vision for the future of the category’s marketing. You will need to be (or become) an expert in it ’s consumers and their behaviours , a guardian of our brands’ values and message s , and a visionary who can see the world for how it is and then bring to life a vision for what it can be.
If that sounds both exhilarating and daunting: good. This will not be a walk in the park & the category in itself requires resilience . But as a leader who will drive the brand’s relationship with its customers in a media and retail environment that has the potential to lay the groundwork for how we interact with consumers globally we can guarantee that it will be worth it.
What You’ll Do for Us:
Focus, Scope, & Impact:
+ Drive thinking on how to design marketing around E2E consumer journey s to achieve greater conversion, focusing on the set-up and consistency of the experience in China
+ Leading the c onnecti on of the brand business and creative strategies with a consumer-centric brand ecosystem , that will leverage owned, earned, shared and paid touchpoints as well as brand assets
+ Designing E2E path-to-purchases that reflect technology trends, disruptive market forces and competiti on, and take into account consumer and shopper behavior and needs
+ C onnect ing brand experiences with brand rituals building in order to significantly improve consumer conversion
+ Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
+ Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
+ This profile require s a healthy balance of innovative thinking and business pragmatism
Qualifications & Requirements :
+ M arketing , media, and leadership experience
+ E xperience with connections, digital marketing, media strategy and communication planning
+ Experience working in cross - functional teams preferred
+ Communicati on , influenc ing and negotiat ion skills across multiple stakeholders
+ U nderstanding of the evolved media landscape and e-commerce
+ Expertise in working with different external partners (i.e.: agencies, media companies, influencers)
+ Ability to work in Agile cross-functional teams
+ Ability to collaborate with the rest of the teams across functions
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF (REQUIRED)
+ CONNECTIONS/MEDIA DEVELOPMENT
+ DIGITAL MARKETING
+ TEAM MANAGEMENT
BROAD EXPERTISE IN (GOOD TO HAVE)
+ BRAND STRATEGY
+ AGILE WAYS OF WORKING
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.