Channel Planning Manager, Modern Trade, Indonesia

The Coca-Cola Company (Jakarta JK, Indonesia) 11 days ago

Channel Planning Manager, Modern Trade, Indonesia


Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Channel Planning Manager, Modern Trade, Indonesia, 

you will deliver game-changing Channel strategies and playbooks for the country (in line with Organizational Unit (OU) direction) that are deeply rooted in shopper and channel insights, to drive significant basket/purchase incidence increase, by connecting seamlessly with relevant occasions in each channel and ultimately drive sustainable and accelerated growth for the System (Net Sales Revenue (NSR) and margin expansion)

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have channel strategies experience.

What You’ll Do for Us 

Focus & Scope

  • Advance our long-term occasion development ensuring relevant innovation with edge – inclusive of equipment strategies with edge and scale, leveraging Category Vision, as well as commercial execution approaches, such as Red Execution Daily (RED/iRED), CSS, in collaboration with the Integrated Execution team.
  • Optimize our system execution across channels (pre-store and in-store) in close collaboration with the Integrated Execution teams and our bottlers based on superior understanding of execution levers and how to optimize desired outcomes (availability, number and type of adjacencies, rate of sale, strike rate, equipment placement)
  • Leverage Revenue Growth Management (RGM)/Segmentation strategies and execution plans with the category leads based on robust business cases, grounded in solid expectations of distribution, velocity and required support for successful execution (e.g. equipment requirements, salesforce training etc)
  • Integrate Category and RGM/Segmentation strategies with digital/outlet-level data on execution and performance to create powerful Picture of Success (PicoS) per channel, in line with the channel roles.  Brief Marketing for communications requirements and in outlet experiential requirements
  • Co-develop a plan with the bottler(s) and the Industry Estimates (IE) team for long term execution capability expansion, sufficient investment in equipment, sales capability to achieve execution objectives.
  • Define key execution and performance metrics for opportunity identification at scale and initiatives tracking, to understand optimization potential for our PicoS per channel and turn into specific action plans; initiative interventions to accelerate growth highlighting them with Franchise teams, Bottlers, in a solution-oriented way with the objective to elevate our system capability.


  • Accelerate NSR growth, The Coca-Cola System (TCCS) basket and purchase incidence and system margins as well as value share across all key channels and environments and with our customers in the country
  • Step change our capability with digital tools to accelerate Outlet DNA incl a link to Consumption Occasions and Profiling to enable margin expansion through better segmentation and system execution; enabling the right portfolio in the right outlets for the right Consumers and their key Occasion -  in close partnership with global Customer & Commercial Leadership (C&CL) as well as Platform Services: Outcome: Better Field Sales Efficiency in Bottlers, higher strike rates, better product rotation, higher NSR at lower cost to serve.

Qualifications & Requirements 

  • 5-8 years of leadership experience in RGM or Commercial planning and commercial execution with strong skills in Commercial- and Channel Strategy, RGM, Segmentation, Value to Market (VTM), Innovation and Portfolio strategy
  • Proven Strategic and Analytical Skills as well as outstanding influencing skills
  • Ability to think from planning to execution and solid system commercial and brand management
  • Desirable to have candidates with Bottler experience

Work Focus

  • This role requires very solid system experience and perspective, system business fundamentals across a broad range of markets and business dimensions - combined with the ability to make complex business concepts understandable and compelling. Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams
  • To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer- and Customer understanding, as well as a hands-on mentality– the ability to conceptualize plans from scratch and very solid understanding of the Right Execution Daily (RED) process and -systems.
  • The role will be wired closely in a networked approach with Senior Leaders and Operators in the Operating Units C&CL as well Marketing/ Categories, Platform Services as well as our Bottling Partners.
  • Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running PicoS alignment and collaboration to ensure that OU strategies are fully owned by GMs

Communication Focus

  • Communicate with internal stakeholders and key Bottling partners
  • Internal: Communication of channel-specific opportunities, priorities and plans to the OU leadership team and other Senior Management
  • System: Communication and alignment of key strategic initiatives by channel as well as their key business drivers, KO System strategic direction/ priorities and performance with Bottler senior leaders


Mastery of (Required)

  • Commercial Planning
  • Channel/Shopper Marketing
  • RGM Including Segmentation, OBPPC (occasion, brand, package, price and channel)
  • Category Management
  • Advanced Analytics & Connecting the dots

Broad Expertise in (Good to have)

  • System Planning
  • Supply Chain
  • Customer Management
  • Value to Market
  • External: Communicating with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on key business development initiatives per channel

What We Can Do for You 

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. 

  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. 

  • As of January 2021, this role will report into the ASEAN & South Pacific Operating Unit.

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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Channel Planning Manager, Modern Trade, Indonesia

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