Job Description

Description

 
  • Strategize, and oversee marketing campaigns for responsible cobrand cards including Usage, PayLite, Acquisition, and CRM to deliver mutual benefits for Citi and Partners and to maximize return on investment.

  • To increase market share, brand exposure and strengthen core value proposition of responsible Co-Brand credit cards and Citibank's prime card share at partner’s merchants

  • Managed and strengthened the relationship with key partners to ensure mutual benefits for Citi and Partners and to maximize return on investment while optimizing marketing expenses
  • Monitored the spending performance at partner merchant to achieve the spending plan by properly allocating marketing budget to ensure the program impact on incremental card spending and revenue
  • Work closely with related internal and external parties such as vendor, agency to drive strategy fulfillment, smooth implementation and to induce incremental business volume

  • Planned and developed communication strategies for both ATL and BTL with marketing communications and PR unit, media planning agency, and event organizer

  • Responsible for the effective and efficient work performance of assigned subordinates, including carrying out the Performance Evaluation process, mentoring and developing staff to ensure the delivery of business objectives and high morale among team members

  • Ensure business compliance with internal standards and local regulatory supervised by Bank of Thailand (BOT)

Qualifications

 
  • Bachelor or Master’s Degree in business or marketing preferred
  • Working knowledge of various card products and consumer behavior acquired through working experience in this segment .
  • Excellent interpersonal skills .
  • Team player and able to work positively with multiple functional units .
  • Ability to deliver results under tight timelines and in high - pressure environment .
  • Good business sense with an extremely good attention to details .
  • Excellent verbal & written communication skills both Thai and English .
  • Proficient in MS Office such as Word, Excel, and PowerPoint .
   


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