Ula is reimagining how retail in emerging markets should work in the smartphone era. We’ve witnessed the rise of B2C e-commerce over the last decade in both India and Indonesia. But the small retailer, the heart and soul of retail, has been left largely underserved by e-commerce even though they’re spending hours every day on their smartphones. Ula provides a simple front-end app, powered by sophisticated back-end systems that determine everything from pricing to inventory to intelligent salesforce route planning. We are building many first of their kind technologies in the world and need your help in building the right systems.
Ula is an under-the-radar, early-stage technology start-up headquartered in Singapore, with offices in Bangalore and Jakarta though we are quite flexible in terms of where our colleagues choose to work from. We are funded by Tier-1 Venture Capital — Sequoia Capital India, Lightspeed India, Quona Capital and B-Capital Group. It is also backed by prominent industry angels such as the founders of Udaan, Rahul Mehta of DST Capital and other established Indonesian angels.
We are a culturally diverse company with 38% women and 7 nationalities. We believe that the best minds are required to solve tough problems irrespective of where they come from.
You are driven to solve tough problems with technology. Let’s take pricing for example. Imagine a world where each product in e-commerce were to be priced differently for each customer based on where they are located, how much they buy or where they prepay or pay-later. This leads to a massive optimization problem because pricing too low incurs opportunity cost while pricing too high means a competitor takes that business. This is just one example of how B2B and B2C e-commerce are different and why B2B offers the opportunity to innovate. Now couple this with routing for a sales agent. How should pricing work with a sales-person’s CRM app? Depending on how far you take it, it is a massive machine learning problem.
If you’re passionate about technology and its applications to business problems, you’re curious and imagine what a new world can look like, love working with global colleagues on global problems and don’t mind taking risks that move the needle and treat failure merely as an opportunity to improve and iterate, you’d be a good fit at Ula.
We are very ownership driven at Ula. We also believe in proactive mentorship. It’s an opportunity to learn and to mentor. Below is what we expect from you.
Work collaboratively with engineering and business functions to launch features and iterate quickly
Hands-on data-driven product development (understand the market, analyze the competition, empathize with your users through behavioural analytics)
Ability to speak the language of business as fluently as the language of engineering
Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
Create buy-in for the product vision both internally and with key external partners
Translate product strategy into detailed requirements and prototypes
Scope and prioritize activities based on business and customer impact
Drive product launches including working with stakeholder team, executives, and other product management team members
Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
Act as a product evangelist to build awareness and understanding
Proven work experience in product management
Proven track record of managing all aspects of a successful product throughout its lifecycle
Technical & data analysis background with understanding and/or hands-on experience in software development and web technologies preferred
Strong problem solving skills
Skilled at working effectively with cross functional teams in a matrix organization
Excellent written and verbal communication skills
MS/BS degree in Computer Science, Engineering or equivalent preferred
What you’ll work on
We are uniquely positioned to start from scratch. This is an opportunity to exercise what you know, starting with first principles. We’re testing the marketplace with a limited market test in December, and launching our MVP in January 2020. By March 2020, we are targeting 1,000 merchants, and by March 2021, we’re targeting 30,000 merchants. If you’ve worked in a B2B context, you’ll know this is a challenge!
Example projects for this role:
Evaluate new platform features to improve customer retention.
Evaluate the viability of new categories to expand into.
Evaluate the viability of new cities/markets to expand into.
Evaluate opportunities for efficiency gains in our operations.
Evaluate opportunities for more effective customer acquisition.
Evaluate the viability of promotion and marketing campaigns.