Job Description

Job Responsibilities :
+ Define and formulate marketing mix and core strategies for the assigned priority products in a product-marketing plan on an annual basis to achieve company objective
+ Set up and propose the Annual Marketing Plan/Budget/Action Plan/Promotional/Activity Plan/Advertising development for the assigned products, and submits the direct supervisorfor approval.
+ Take a lead in executing and monitoring product and packaging development, advertising, marketing programs, marketing activities, sales promotion materials according to approved programs and budget.
+ Control all advertising and sales promotion expenses of assigned products in line with approved budget.
+ Monitor market trends, competitors' marketing activities of assigned products and recommends appropriate strategies as situation warrants.
+ Develop new business opportunities with new clients, existing clients, existing product development, and new product opportunities.
+ Maintain close contact with key customers, medical opinion leaders and associations, develop them to become partners of product management.
+ Undertake qualitative/quantitative market research studies on a market segment, product or issue.
+ Conduct the training of product knowledge to sales staff.
+ Ensures all marketing activities of assigned products comply with legal, corporate and ethical standards.
Qualifications :
+ Experiences in consumer healthcare business, having experience in mass media advertising is a plus
+ Experiences in digital marketing and preferably also in e-commerce
+ Exposures in OTC/ Drugstore business so to have a good understanding of our core business
+ Experiences in preparing strategic plan, marketing plan
+ Working in a multinational company would be an advantage
+ Possess strong analytical skill
+ High English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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