Product Marketing Manager

Fortive (Bangalore, KA, India) 4 days ago

Tektronix is looking for a Product Marketing Engineer/Manager to join our Marketing team in the Tektronix Product Solutions Group! The Product Marketing Engineer/Manager will be responsible for analyzing the market scenario to identify new opportunities on the solutions side, prepare a business case, work with the engineering team to execute the solution and then take the solution to the market.

In this position, you will work with an engaged, creative and agile team working on our next generation oscilloscope products including analysis and debug solutions, serial communication and protocols.The main responsibility will include but not limited to designing the roadmap for solutions and taking them to the market. The roadmap would primarily be driven by understanding the customer requirements, getting feedback from the sales team, existing and potential customers by using Voice-of-Customer (VoC).

The person is also expected to be proficient in writing technical articles and collaterals (including but not limited to application notes, competitive assessment and comparison, technical briefs and working with customers on testimonials). He/She should also be able to visualize the bigger picture and come up with newer applications and solution leveraging the features of the Tektronix oscilloscopes.

The successful individual will collaborate cross-functionally with teams around the globe including: other Product Lines, Product Development Engineers, Service, Sales, and more. 

Specific responsibilities include:

  • Define the roadmap for Tektronix solutions in the segment of interest

  • Analyze the business environment to identify business opportunities

  • Conduct VoC to understand the market scenario and opportunities that can be explored

  • Prepare a business case (profit/loss scenario, risks, etc.) to explain and obtain approval for the solution of interest

  • Identify the unique value proposition for the solution

  • Define the value pricing for the solution

  • Work with other product lines on the forecast, attach rates and pull through hardware sales

  • Prepare sales collaterals, including sales presentations, application notes, case studies, etc. and train the sales and distribution to effectively promote and sell the solution in the region

  • Work with other product lines to effectively create crossorganizational alignment in the prioritization and creation of differentiated solutions for customers

  • Work with engineering leadership on resourcing prioritization to effectively execute the solution product roadmap

  • Drive crossfunctional solution strategy to achieve overall business strategy


Minimum Requirements:

  • MBA/PGP in Management studies with major in Marketing

  • Preferred Bachelor’s Degree in Engineering with a specialization in Electronics & Communication or Computer Science or equivalent technical background required

  • 2 - 5 years of relevant work experience customers

  • Experience interacting, listening and communicating with customers

  • Knowledge of software product planning/management and marketing fundamentals such as: pricing, positioning, articulating value propositions, building a differentiated strategy, understanding customer needs, and more

Preferred Requirements:

  • Experience or familiarity in the Test & Measurement or Semiconductor or electronics industry

  • Experience in Product Management or Product Marketing

  • Experience with Technical selling and/or support

  • Experience working in multiple markets and environments

Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution. Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit: [...] company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a Fortive Company. Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law. The "EEO is the Law" poster is available at: [...] is part of the Fortive Corporation which has more than $6 billion in annual revenues and holds well-known brands in leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.

Tek is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Our work accelerates technological breakthroughs that are revolutionizing culture and industry worldwide. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. Realize your true potential at Tektronix – join us in revolutioneering a better tomorrow.


Product Marketing Manager

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