Ula is reimagining how retail in emerging markets should work in the smartphone era. We’ve witnessed the rise of B2C e-commerce over the last decade in both India and Indonesia. But the small retailer, the heart and soul of retail, has been left largely underserved by e-commerce even though they’re spending hours every day on their smartphones. Ula provides a simple front-end app, powered by sophisticated back-end systems that determine everything from pricing to inventory to intelligent salesforce route planning. We are building many first of their kind technologies in the world and need your help in building the right systems.
Ula is an under-the-radar, early-stage technology start-up with largest office in Jakarta and presence in Singapore and India, though we are quite flexible in terms of where our colleagues choose to work from. We are funded by Tier-1 Venture Capital — Sequoia Capital India, Lightspeed India, Quona Capital and B-Capital Group. It is also backed by prominent industry angels such as the founders of Udaan, Rahul Mehta of DST Capital and other established Indonesian angels.
We are a culturally diverse company with 38% women and 7 nationalities. We believe that the best minds are required to solve tough problems irrespective of where they come from.
You are driven to solve tough problems with technology. Let’s take pricing for example. Imagine a world where each product in e-commerce were to be priced differently for each customer based on where they are located, how much they buy or where they prepay or pay-later. This leads to a massive optimization problem because pricing too low incurs opportunity cost while pricing too high means a competitor takes that business. This is just one example of how B2B and B2C e-commerce are different and why B2B offers the opportunity to innovate. Now couple this with routing for a sales agent. How should pricing work with a sales-person’s CRM app? Depending on how far you take it, it is a massive machine learning problem.
If you’re passionate about technology and its applications to business problems, you’re curious and imagine what a new world can look like, love working with global colleagues on global problems and don’t mind taking risks that move the needle and treat failure merely as an opportunity to improve and iterate, you’d be a good fit at Ula.
We are very ownership driven at Ula. We also believe in proactive mentorship. It’s an opportunity to learn and to mentor. Below is what we expect from you.
What You’ll Work On