Product Manager (New Channel)

ULA (Jakarta JK, Indonesia) 11 days ago

About Us


Ula is reimagining how retail in emerging markets should work in the smartphone era. We’ve witnessed the rise of B2C e-commerce over the last decade in both India and Indonesia. But the small retailer, the heart and soul of retail, has been left largely underserved by e-commerce even though they’re spending hours every day on their smartphones. Ula provides a simple front-end app, powered by sophisticated back-end systems that determine everything from pricing to inventory to intelligent salesforce route planning. We are building many first of their kind technologies in the world and need your help in building the right systems.



Ula is an under-the-radar, early-stage technology start-up with largest office in Jakarta and presence in Singapore and India, though we are quite flexible in terms of where our colleagues choose to work from. We are funded by Tier-1 Venture Capital — Sequoia Capital India, Lightspeed India, Quona Capital and B-Capital Group. It is also backed by prominent industry angels such as the founders of Udaan, Rahul Mehta of DST Capital and other established Indonesian angels.



We are a culturally diverse company with 38% women and 7 nationalities. We believe that the best minds are required to solve tough problems irrespective of where they come from.




About You
You are driven to solve tough problems with technology. Let’s take pricing for example. Imagine a world where each product in e-commerce were to be priced differently for each customer based on where they are located, how much they buy or where they prepay or pay-later. This leads to a massive optimization problem because pricing too low incurs opportunity cost while pricing too high means a competitor takes that business. This is just one example of how B2B and B2C e-commerce are different and why B2B offers the opportunity to innovate. Now couple this with routing for a sales agent. How should pricing work with a sales-person’s CRM app? Depending on how far you take it, it is a massive machine learning problem.
If you’re passionate about technology and its applications to business problems, you’re curious and imagine what a new world can look like, love working with global colleagues on global problems and don’t mind taking risks that move the needle and treat failure merely as an opportunity to improve and iterate, you’d be a good fit at Ula.
We are very ownership driven at Ula. We also believe in proactive mentorship. It’s an opportunity to learn and to mentor. Below is what we expect from you.


Responsibilities



  • Be a voice of the customer; working to ensure the products we build solve a core unmet need, while exceeding their quality expectations to earn their trust

  • Work collaboratively with engineering and business functions to launch features and iterate quickly

  • Hands-on data-driven product development (understand the market, analyze the competition, empathize with your users through behavioural analytics)

  • Ability to speak the language of business as fluently as the language of engineering

  • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

  • Create buy-in for the product vision both internally and with key external partners

  • Translate product strategy into detailed requirements and prototypes

  • Scope and prioritize activities based on business and customer impact

  • Drive product launches including working with stakeholder team, executives, and other product management team members

  • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed

  • Act as a product evangelist to build awareness and understanding


Requirements



  • Proven work experience in product management

  • Proven track record of managing all aspects of a successful product throughout its lifecycle

  • Rich understanding of Indonesian consumer and B2B commerce markets

  • Technical & data analysis background with understanding and/or hands-on experience in software development and web technologies preferred

  • Strong problem-solving skills

  • Skilled at working effectively with cross functional teams in a matrix organization

  • Excellent written and verbal communication skills. Fluent in English and Bahasa.

  • MS/BS degree in Computer Science, Engineering or equivalent preferred


What You’ll Work On



  • You will work to expand Ula’s business into new channel, primarily focusing on micro-entrepreneurs and small businesses

  • Example problem statements that you can expect:

    • Increase frequency of order and create stickiness with Ula

    • Drive users to order higher basket size to reduce logistics costs

    • Evaluate opportunities for more effective customer acquisition







Product Manager (New Channel)

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