Regional Marketing Manager DACH Moleculardiagnostik (m/f/d)

Abbott GmbH (Wiesbaden HE, Deutschland) Vor 25 Tagen veröffentlicht


Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 107,000 colleagues serve people in more than 160 countries.

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In Germany, Abbott has more than 3,000 employees working in manufacturing, research and development, logistics, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Witten, Cologne and Jena. Abbott Automation Solutions in Hamburg (formerly GLP Systems) is now Abbott.

Abbott Molecular Division (AMD) is looking for a

Regional Marketing Manager DACH Molecular Diagnostics (m/f/d)

based in Wiesbaden. German and English language skills are a must; additional European language nice to have

Main Responsibilities:
  • Responsible for determining and implementing the regional marketing plan for Infectious Diseases (ID) and Oncology (FISH) based on global and area marketing plan and including requirements from regional and local markets
  • Designs and ensures implementation of regional launch plans
  • Creates business cases for new product and sample type claim developments
  • Manages for the regional marketing budget, proofs efficient use of budget through ROI
  • Performs regular regional market analysis in terms of sales, relevant market trends and competitor activities and draws the respective strategic conclusions and presenting recommendations to leadership.
  • Works closely with the regional managing director as well as the country managers, has a deep understanding on how to support sales organizations for success
  • Determines and implements regional marketing initiatives to achieve sales targets and ensure return on investment (ROI) of marketing tactics
  • Fosters sharing successes and experience between the countries of the regions
  • Proactively shares insights across the business (at region and country level) to influence decisions, and applies insights consistently to meaningfully differentiate our business
  • Helps to develop and implement digital solutions for the labs
Your Profile:
  • Scientific background with additional experience in marketing and/or business administration
  • Minimum of 7-8 years’ experience in local and regional marketing in the laboratory diagnostic sector
  • Ability to work efficiently, self-motivate and operate with a minimum  level of supervision
  • Proven track record in successful creation and execution of marketing plans with proven impact
  • Excellent strategic thinking: understanding of the regional molecular market, strong in market analysis with the ability to draw the right conclusions to decide on successful marketing strategies, creation of business cases ultimately resulting in new incremental business
  • Project Management Skills, able to take initiatives from conception to implementation stage
  • Experience with Laboratory-Information-System (LIS) and use of digital data in diagnostics is a plus
  • Experience in applying a broad range of marketing tools successfully including digital communication
  • Ability to build strong relationship with local, regional and global peers. Cultural awareness
  • Can cope well with working in a matrix structure, high percentage of travelling ( up to 50 %) and is excellent in efficient prioritization of tasks
  • German and English language skills are a must; additional European language (French or Italian) is a plus

Abbott Germany has a range and variety of jobs on offer in a positive and dynamic environment that allows you to maintain a healthy work-life balance. We provide development opportunities as part of our comprehensive Talent Management Program. Your contribution to the company’s success will be rewarded with a competitive salary package. We offer comprehensive benefits to suit the lifestyles of all our employees, from a retirement plan that is far above market average, a save-as-you-earn program, to educational scholarships for children, and health management initiatives for staff and their dependents.

Do you like the sound of this job and think you’ve got what it takes? Then send us your CV today. We look forward to receiving your application.

Discover why candidates choose a career with Abbott in Germany.

AN EQUAL OPPORTUNITY EMPLOYER - Abbott welcomes and encourages diversity in our workforce.

JOB FAMILY:Marketing Support

DIVISION:ADD Diagnostics

LOCATION:Germany > Wiesbaden-Delkenheim : G01



TRAVEL:Yes, 25 % of the Time



Regional Marketing Manager DACH Moleculardiagnostik (m/f/d)

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