Job Description

  • Develop annual promotion strategies by channels and action plans to achieve defined sales target and maintain strong relationship with sales partners.
  • Execute against aligned local retail marketing plan to meet retail merchandising guideline, investment guidelines, priorities and goals
  • Work closely with the merchandising team to deliver in-store solutions that achieve aligned objectives
  • Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment
  • Identify local requirements for trade marketing assets.
  • Localize/resize offline assets with related agency partners
  • Liaise with external event agency to work out retail events and traffic-driving activations with on-trend ideations to enhance customer experience and drive trial and conversion.
  • Liaise with sales team to acknowledge key stores /resellers demand in routine communications with competitive solution in marketplace.
  • On-going monitor retail market trend and competitors moves to adapt local trade offline programs & activities
  • Track local trade marketing budgets and monitor offline activities and report to the Retail Marketing Manager
  • Analyze results from the activities carried out, ensuring adequate ROI on trade marketing investments
  • Identify and set specific KPIs to measure success and effectiveness of retail marketing activities so as to drive continuous improvement in sell through

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Retail Marketing Manager

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