Our people are at the heart of WhiteWater’s success and achievements. Why? Because of the way each of us views the world, our mindset directly impacts every interaction and experience we have, each relationship we build, and the goals and outcomes we achieve.

Just as we as individuals are shaped by our mindset, so too is our organizational culture – the collective mindset of the company. At WhiteWater, we: Trust, Co-create, Respect, Collaborate, and Engage. When we cultivate a forward-moving, highly collaborative and fully accountable and committed company mindset, we are: High achieving; results-driven and knowledgeable; Enthusiastic, innovative problem solvers; Collaborative, supportive and inclusive; and United, trustworthy and trusted

The Sales Operations team is looking for a Sales Coordinator! Reporting to the Director, Sales Operations, this is a pivotal role that acts as the central hub for all sales-related activities while working directly with our global sales team and internal stakeholders. The primary responsibility of this position is the ongoing scheduling and coordination of all pre-contract work completed in support of our Sales team.  In addition, this person will be a champion and super-user of our CRM system and responsible for the advancement of sales support materials.


Core Functions (60%):

  • Manage the scheduling of pre-contract work across all pre-contract departments
    • Liaise with Global Sales Team daily to define internal RFPs, consisting of design, estimating, proposal or engineering details
    • Work actively with function group leaders to manage capacity and coordinate tasks

Secondary Functions (40%):

  • Customer Relationship Manager (CRM) software “Champion”
    • Team super-user supporting the sales team and internal function groups
    • Responsible for driving and continuous improvement of processes
    • Continuous improvement of data quality in CRM system
  • Development and refinement of sales support materials and training document library
  • Support in organization and execution of sales and pre-contract training plans
  • Website sales leads – review and distribute daily
  • Assist in the generation of proposals and contract documents, as required
  • Trade show arrangements – support marketing in the execution of trade show related activities


  • 2-4 years college, university or technical school training is required (Sales, Business or Marketing education preferred)
  • 2-5 years of experience in an office environment - Sales, Operations, Project Management or Scheduling related role would be an asset
  • Complete understanding of Microsoft Office (Word, Excel, Outlook, etc.) is required
  • Experience using Microsoft Dynamics CRM or comparable CRM software would be an asset
  • Experience in coding or web development is an asset
  • Customer service orientation with professional and confident phone presence
  • Strong verbal and written communication skills
  • Excellent organization skills and ability to effectively multi-task in a fast-paced environment
  • A flexible individual with the ability to prioritize a changing workload
  • Positive and results-oriented attitude
  • Interacts effectively within all levels of the WhiteWater Team and external contacts

WhiteWater Competencies

  • Accountability – We do what we say
  • Collaboration – We work well together
  • Customer Focus – We know and respond to our customers
  • Communication – We listen to and understand each other
  • Authenticity – We are honest and trust each other
  • Resilience – We deal effectively with pressure, are persistent and optimistic
  • Flexibility & Adaptability – We are willing and able to respond to changing circumstances.

Sales Coordinator

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