As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 60 years now. Today, worldwide more than 7,200 employees are working on this permanent challenge, at over 70 locations on all continents.
General duties will include:
Responsibility to deliver in the German region sales revenue goals for high value diagnostics kits (including Sepsityper & STAR) in the healthcare fields of Sepsis and Antibiotic resistance.
Execute “pull/education” strategy by working with the clinician community and antibiotic stewardship workgroups, to get our message on rapid analysis out of positive blood culture and antibiotic resistance to them and to position the benefits of the products in that context.
Visiting clinicians, antibiotic stewardship groups and microbiology labs to establish interest in products, provide quotations and generate demand from other hospital stakeholders (clinicians, economic buyers). Providing kits for product evaluations, application training and closing the sales for product adoption in the microbiology labs.
Attend & present products at disease state specific events (e.g. Sepsis & Antibiotic Resistance) to generate leads and interest in the diagnostic kits
Develop close working relationships with local Applications, Service, Sales and Regional BU teams to provide a clear plan to promote and grow the product portfolio into region of responsibility
Work with colleagues in Business Unit and Commercial Team to share market information, competitor activties, customer feedback, new ideas and experiences to ensure team is briefed and aware of ongoing activities in the region
Support MALDI Biotyper sales process where consumables are involved : help introduce early in sales cycle
Other duties, specific to the particular operational activity, include:
Visit microbiology labs and KOL contacts to establish interest and demand for Clinical Impact products within Germany.
Coordinate local sales activities with the other team members of the local Commercial Team (Sales, Applications), as appropriate, to maintain good local communication and approach
Provide product quotations and evaluation kits for product assessment; ensuring customers are trained on how to use the kits and understand the value to the patient pathways
Establish & attend suitable events to attend in region and generate customer leads and contacts to support ongoing growth and expansion of sales
Provide regular market and product feedback to the Business Unit team, so sales tools can be created and updated as required
Prepare reports and notes on customer meetings; keep CRM upto date
Support MALDI Biotyper Sales team presenting diagnostics kits during MALDI Biotyper system sales
Negotiate and close sales for diagnostics kits
Achieve sales revenue goals: analyse ongoing performance, identify gaps and propose initiatives to address if they appear
Tenacity and self-motivation inspired by success, enthusiasm, drive and initiative directed towards sales growth
Ability to operate alone and to meet ambitious but achievable targets, particularly with regard to sales success
Self-discipline and the ability to decide priorities in a rapidly changing commercial environment
Outgoing and likeable personality with a high degree of personal integrity
A natural team player, willing and able to build confidence and to establish co-operative relationships with personnel throughout the company
A very high standard of personal presentation
Ability to comply with local cultural differences
Degree level qualification in a life science subject, ideally in microbiology, biology or chemistry
Skills and Experience
Capability to present our messages to the clinician community, for example by previous experience with syndromic testing methods.
Clear understanding of the microbiology consumable market, preferably with knowledge of Sepsis and Antibiotic Susceptibility testing.
Good market intelligence with respect to competitive products and vendors