Search Engine Marketing Manager

UNIVERSAL HUNT (Ernakulam, KL, India) 9 hours ago

Not Specified
Full Time
Kochi,Kerala,India
Skills
SEO Search Engine Optimization Search Engine Marketing Link Building PPC
Experience 3 to 5 Years Industry IT - Software Services Functional Area Mktg / Advtg / MR / Media Planning / PR / Corp. Comm. Description Were looking for a full-time, on-site Search Engine Marketing Analyst. Youll be a vital part of our Media and Insights team, building and optimizing PPC campaigns for our roster of incredible clients using the Adwords and MSN platforms. Your day-to-day will include keyword development, creative copywriting and campaign bid management. Youll perform in-depth campaign reporting and analysis based on projections and historical trends. Youll oversee budgets for YouTube and Google Display Network paid campaigns in the Adwords interface. Our team will also look to you for support with SEO and Analytics Initiatives.
Key Functional Areas of Responsibility Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Implement link building campaigns in coordination with client SEO goals
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Research and administer social media tools in support of clients social media strategy
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Professional Skills & Qualifications Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills
3 5 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations
Preferable Graduate/Post Graduate
Company Location ISPG Technologies (I) Pvt Ltd
ISPG Technologies, Knowell Jairaj Building, 2nd floor.
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Search Engine Marketing Manager

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