No Relocation Assistance Offered
# 90685 - Hong Kong, Hong Kong, China
IBE Director - Lyndon Morant; working in a team of eCommerce lead, Campaign Planner and Content Designer.
Main Purpose of Position:
Main objective is to maximize portfolio of Colgate-Palmolive brands’ ranking performance on all paid and organic search platforms with clear mastery of search mechanics leading to optimal paid search investments and the highest possible share of qualified traffic. Responsible for developing, optimizing and executing search engine optimization (SEO) strategies. Defines, prioritizes, and manages execution of key SEO tactical initiatives, including keyword research and analysis, on-site content optimization, and inbound link acquisition and optimization. Establishes, tracks, and reports on SEO KPIs (key performance indicators) such as search engine results page (SERP) ranking, keyword traffic, and sales performance. Analyzes industry trends and competitive landscape to exploit any expansion and optimization opportunities.
Expertise in how search mechanics work across all paid and organic search platforms, including e-commerce.
Understand what quality factors decide brand ranking performance on both paid and organic searches.
Analyze and decide on what are keywords to buy on paid searches.
Develop/Recommend design briefs for best content development to achieve targeted search outcome.
Ability to share knowledge with and coach other digital search specialists on Hub eCom / IBE teams.
Develop and implement at Hub level best operating processes and guidelines for all above points.
Passion to observe data, patterns and connect the dots
Strong tendency to formulate hypothesis
Passion to test and collect data
Naturally driven to achieve cause and effects
Strong empathy aptitude and intellectual engagement
Ability to work collaboratively and creatively with folks from different cultures
Results and performance driven
Winning and growth mindset
Established and proven search experiences on all search platforms in APAC ex-China.
FMCG experience is preferred.
Entrepreneurial start-up experience is a strong preference.
Bachelor & above
Any advanced degree in Computer Science, Design Thinking, Data/Analytics is an advantage.
General Skills Requirements
Moves beyond traditional ways of doing things; pushes past the status quo.
Tries multiple, varied approaches to innovative ideas.
Project Management skills
Articulate in precision and simplicity to convey ideas in conversations.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
For more information about Colgate’s global business, visit the Company’s web site at . To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit . To learn more about Hill's and the Hill’s Food, Shelter & Love programme please visit . To learn more about Tom’s of Maine please visit .
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
Your application will be forwarded to Application_Accommodation@colpal.com
Please review all application instructions before applying.