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Mindshare | SEM Manager

GroupM
Melbourne, VIC
37 days ago: GroupM

Job Description

Description

Position at Mindshare

Overview of job

Mindshare is looking for a talented SEM Manager to join our growing, passionate, fast-paced, high performance specialist team, that takes a very different approach to typical media or search digital agencies. We act as digital media consultants that advise a portfolio of brands across a variety of verticals including automotive, retail, financial services and FMCG.

If you are a passionate, fast-movin g individual, who seeks to develop and grow into a SEM consultant role; someone who’s keen to join a team of thinkers and doers and become a search leader within the wider media community, this is an excellent opportunity for you.

We’re looking for a top tier SEM manager who can inspire and educate clients about the power of search-based marketing, with experienc e across our three key pillars:

  • Performance : Driving high ROI based on investment into paid search. Delivering effective CPAs across a wide range of touch points; store sales/visits, phone calls and online applications
  • Strong strategic mind in developing effective search bid strategies or attribution models within platforms such as; Google Search Ads 360 (DoubleClick Search), Marin, Kenshoo, etc.
  • Strong implementation skills and knowledge of the following platforms; Google Ads (AdWords), Bing Ads, GSP and YouTube True View Discovery

Reporting of the role

This role reports to the Search Associate Director in Melbourne
 

4 best things about the job :

  1. Be a part of the wider media community which offer: Networking opportunities, publisher events, specialised media awards and much more.
  2. Extensive career training and development, giving you the knowledge and confidence needed for greatness.
  3. Work on one of the biggest health/financial providers within Australia and deliver BETA first performance search strategies
  4. The perfect role to diversify your search skills - consult around non- SEM areas such as SEO , UX, media investment, planning and strategy.

In this role your goals will be:

In three months:

  • understand the client’s business, goals and marketing objectives and effectively manage your SEM Executive/Assistant to complete work to the appropriate standard,
  • be across Mindshare’s bespoke search technology, vision/purpose and be able to articulate services to the agency and clients.

In six months:

  • have established consultative relationships with clients and be delivering the results they need,
  • teach, mentor and coach your SEM Executive/Assistant and build their career development plan,
  • deliver a minimum of 3 SEM A/B tests and or BETA to advance current BAU activity,
  • advancing current processes and /or systems to deliver better efficiencies and higher standards of work,
  • be able to spot further SEM , GSP or YouTube biddable opportunities and drive them commercially.

In 12 months:

  • delivering on client CPA results and has grown Mindshare SEM revenue where possible,
  • managing the SEM PNL of Mindshare Melbourne,
  • delivering a SEM strategy within a media pitch,
  • comfortable in working and managing the team autonomously.

What your day job looks like at Mindshare :

  1. Strategy & Consulting:
  • Diagnose a client’s current situation and their objectives
  • Develop strategic SEM recommendations in line with client needs /brief
  • Use Mindshare proprietary tools to understand consumer behaviours and then develop strategies and/or opportunities accordingly
  1. Operations & Delivery:
  • Grow strong relationships with all relevant client contacts
  • Management of SEM Executive/Assistant work output based on client requests within weekly WIP meetings
  • Control of the media financing process and overall pacing of the client’s SEM spend
  • Ensure all work completed on time, at a high standard, and attention to detail
  • Continuously working with the client and stakeholders (Google, Bing, etc) to develop and implement SEM tactics, BETAs and A/B tests
  • Allocate clients budgets to maximise the client’s return on investment
  1. Business Growth and Development:
  • Be competent in spotting and driving opportunities for existing clients
  • Manage your team’s revenue and finance process
  • Work with Senior Management to address goals and KPIs
  1. Process & Team Management:
  • Be competent at keeping an internal WIP document up to date
  • Ensure team members are completing work on time
  • Ensure all SEM output is SOX compliant and timesheets are completed accurately
  • Provide on the job training, coaching and mentoring to SEM Executive/Assistant
  • Conduct performance reviews with SEM Executive/Assistant where relevant in accordance to Mindshare processes and timelines
  • Provide timely feedback to ensure all search deliverables are of a high-quality
  • Assist in the recruitment of new Search Managers, Executives or Assistants

What you ’ll bring :

  • Highly skilled in budget forecasting and management tools/dashboards
  • Knowledge in scripts and or rules for optimum SEM automation
  • Consultative skills with a passion of making the complex simple
  • A demonstrably high level of initiative and resourcefulness
  • Excellent administrative and organisational skills, with strong presentation skills
  • Attention to detail with high levels of accuracy
  • Ability to cope with conflicting demands and to prioritise tasks
  • Ability to support others in problem solving
  • Usage and knowledge in media financing software such as BMD, Spectra, etc.
  • Google Analytics and AdWords Individual Qualifications

Minimum Qualifications:

  • Account and team management experience
  • Minimum 3 years of SEM experience, ideally with a minimum client spend of $50,000 per month
  • Extensive usage and knowledge of SEM platforms e.g. Google Search Ads 360 (DoubleClick) Google Ads (AdWords), Bing, AdWords and Bing Editor
  • Proficient in Microsoft Office with a strong focus on Excel ( vlook ups, pivot tables, IF functions)

More about Mindshare

We were born in Asia in 1997,   a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - # teammindshare .   We believe that in today’s world, everything begins and ends in media.   We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation   and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group.   To learn more about Mindshare and our philosophy of Original Thinking, visit us at   www.mindshareworld.com and follow us on Twitter   @mindshare   and facebook.com/mindshareapac   and   linkedin.com/company/mindshare .

About GroupM  Australia

GroupM Australia takes pride in being a group built on a set of core values that extend to every aspect of our operation. We are committed to providing an empowering workplace that offers opportunities to learn, succeed and grow. We do this through our dedicated in-house training team who tailor our programs for every level of employee in every discipline across the group. GroupM is the largest media investment management company in Australia with 30% market share and over 800 employees. With such a unique culture, GroupM embraces workplace diversity, allowing our employees to bring different ideas and solutions to the workplace.


Description Position at Mindshare Overview of job Mindshare is looking for a talented SEM Manager to join our growing, passionate, fast-paced, high performance specialist team, that takes a very different approach to typical media or search digital agencies. We act as digital media consultants that advise a portfolio of brands across a variety of verticals including automotive, retail, financial services and FMCG. If you are a passionate, fast-movin g individual, who seeks to develop and grow into a SEM consultant role; someone who’s keen to join a team of thinkers and doers and become a search leader within the wider media...