A Senior Account Executive has the ability and experience to play a primary implementation role in client work. He/she must have basic public relations, writing, media, organizational, research and production skills, be able to handle direct client contact and have the potential to become a good program developer, presenter and counsellor.
Performs day-to-day account work which may include: drafting a wide range of written materials, coordinating events, maintaining client and media contact, managing projects performed with and by others and supervising more junior staff.
Executes media relations activities and has working knowledge of the media landscape and client needs.
Is fully familiar with group’s communications plans for accounts and understands and tracks clients’ businesses.
Acts as a liaison between client, outside suppliers (graphic designers, photographers, A/V houses, etc.) and, as appropriate, other internal and external audiences (e.g., employees, media, interest groups).
Interfaces with client contacts and others in a professional, positive and appropriate manner.
Is generally familiar with work of other account teams, other offices and operating units.
Pursues opportunities for enhancing involvement and contributions to the account, team and agency.
Takes initiative in building skills and knowledge and otherwise increasing her/his value to the agency and to clients.
2-3yrs years of relevant experience within an agency environment.
Experience pitching and securing top tier coverage.
Operates with a high degree of independence, but knows when to rely on own judgment and when to seek advice of supervisor and other team members.
Applies sound judgment in anticipating and taking action to avoid many workplace and client issues and problems.