Senior Associate - Programmatic

Flite (Singapore, Singapore) 2 days ago
Full-time


General information






Agency:
Matterkind


Job Function:
Addressable Strategy


Location:
Singapore, Singapore


Job Ref#:
10669






Description & Requirements







Position Summary

The Senior Associate, Addressable Activation is a programmatic role within our growing Matterkind Singapore team, focused on servicing key regional and local clients. Matterkind supports a large portfolio of clients with IPG Mediabrands due to our capabilities across media, technology, data and insights - combined with a commitment to building dedicated specialists that challenge the client approach as they continue to grow.


The Senior Associate, Addressable Activation will assist in establishing strong relationships with our tech, data and publisher partners and you will work closely with both the Matterkind programmatic team and the agency teams dedicated to client accounts. With the support of a Manager, the role will require you to have an ability to showcase and demonstrate subject matter expertise both at a micro (daily optimisations) and macro (test and learn innovation projects) level. You will have an ability to manage multiple stakeholders and expectations across competing priorities, and work under pressure to meet deadlines.


The role is for a programmatic expert who has a proven track record of delivering best in class executional and operations excellence. This role has a large remit servicing multiple markets within APAC executed from our Singapore programmatic hub. As a key stakeholder, you are responsible for the planning, activation and optimisation of programmatic campaigns across multiple markets.











ABOUT : Matterkind is IPG’s activation intelligence company focused on driving better business outcomes that strengthen connectivity between brands and their audiences, while putting the customer experience first. We specialize in delivering addressable excellence across Digital Planning, Activation, Data & Tech Advisory services.


At Matterkind, our core values are centered on Truth, Togetherness and Trailblazing. We’ve built a culture around a shared passion for connectedness and innovation. From our output to our teams to our tech, we focus on what’s right—cleaner data, customer privacy, audience-focused optimization—to deliver real results.





Based in the Singapore office, your role fits right into a lean, agile team that brings these values to life daily with immediate opportunities to make an impact.


Why join Matterkind Singapore:

Collaboration

As part of IPG family, we foster and embrace teamwork through collaborative, value-driven relationships. With colleagues, partners and clients, we believe that we are better together and so much more than the sum of our parts. We prioritize connection and work in partnership with our sister agencies across the network to deliver results and drive businesses forward.

Flexibility and Adaptiveness

As a small team in an industry that has changed dramatically over the last two years, flexibility and adaptiveness are key tenets to the way we approach work and life. We are proponents of change and with this comes an agile mindset that seeks to constantly innovate.

Aside from our company-wide commitment to being #flexiblebydesign as a way of working, we champion an environment that helps us work smart and with intention. We empower our team to set our own path to positively impact our business and community for the better. This trickles down to our daily tasks, our relationships within our teams, partners, and solutions.

Transparency and Integrity

In the pursuit of growth, we acknowledge that we won’t always have the answers, but we move forward together with a solid foundation of knowledge-sharing, tenacity and accountability. It’s okay not to know everything; we make continuous learning and self-development a priority. We shape culture together and seek to influence others in a positive way through integrity, respect and inclusion.




Key Responsibilities




-Successful development, implementation and optimization of programmatic campaigns.

-Support Manager by engaging with the agencies to deliver and communicate strategic addressable solutions based on clients objectives and briefs

-Manage daily client requests, and build relationships and service with agency partners as a Matterkind representative

-Create media plans that deliver on client’s objectives by harvesting actionable insights, and use learnings to propose recommendations or innovative test and learn opportunities

-Support in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations

-Support and contribute to the wider corporate culture initiatives within Matterkind Singapore team including but no limited to internal initiatives, thought leadership, cross functional projects, training and education.

-Manage campaign set up and QA within platform and work with partners to create bespoke PMP deals where required and troubleshoot and execute accordingly

-Ensure that campaign set ups adheres to best practices, and follows the right naming conventions, brand safety standards and set ups as per Matterkind and client requirements

-Take ownership and accountability for overall campaign performance

-Conduct daily monitoring of campaign; performance, pacing and discrepancies ensuring information is clearly communicated to the client and internal team members through regular established reports at key milestones.

-Identify potential performance issues and address as necessary with clear action points to ensure on-time delivery and campaign targets are achieved.

-Responsible for delivering timely and accurate campaign reports with key insights and actionable optimization recommendations made.

-Responsible for accurate billing and timely reconciliation across your clients in line with our finance process








Desired Skills & Experience

-Effective communication with clients and colleagues with an ability to communicate and present programmatic strategy and solutions with ease and confidence.

-Strong interpersonal and people management skills both internally and with client.

-Good level of understanding of programmatic capability across the digital ecosystem

-At least 1 experience with digital media planning and campaign execution/set up and optimization, preferable in addressable/biddable; if not digital media

-Hands on experience in DV360 or The Trade Desk preferred

-Detailed oriented, with excel skills, data visualisation, charting and analysis.

-Team Player, able to contribute and work collectively as part of a larger team

-Ability to work as an individual as part of a broader team of programmatic experts.

-Professionalism; accountable, dependable with a commitment to quality.







About Us







Matterkind is IPG’s activation intelligence company focused on driving better business outcomes that strengthen connectivity between brands and their audiences, while putting the customer experience first. We specialize in delivering addressable excellence across Digital Planning, Activation, Data & Tech Advisory services.
At Matterkind, our core values are centered on Truth, Togetherness and Trailblazing. We’ve built a culture around a shared passion for connectedness and innovation. From our output to our teams to our tech, we focus on what’s right—cleaner data, customer privacy, audience-focused optimization—to deliver real results.
Based in the Singapore office, your role fits right into a lean, agile team that brings these values to life daily with immediate opportunities to make an impact.





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Senior Associate - Programmatic

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