Digital is the single biggest opportunity we foresee towards 2020, with digital wholesale (online sales through our Partners digital touchpoints e.g. websites and apps) being a key contributor to this growth.
The key purpose of the Digital Partner Commerce (DPC) organization is to ensure we (adidas) grab the full potential with our key digital partners (e.g. Pure player, eMarketplace and omnichannel retailers) and deliver a premium online presentation to compete in a multi-brand environment. This is a key digital wholesale leadership role and will serve and act as the lead representative of our digital consumer experience in the Wholesale world.
You will be responsible for growing and building adidas digital capabilities in wholesale, and leading the transformation across the organization to equip adidas to operate the wholesale business in a “digital by default” way. As part of this effort, you will closely team up with the adidas direct-to-consumer eCommerce organization to leverage the best of adidas digital capabilities to power digital Wholesale performance, and act as the “center of expertise”, setting the reference for adidas and the industry on “how to win” digitally with our wholesale partners today and tomorrow; from consumer centric activation, to the content and tools, to using data and analytics as the backbone to everything you drive.
Build and lead the strategy for “how to win” in digital Wholesale (focusing on our top wholesale partners to set the standards for adidas)
Lead transformation across the organization to operate the wholesale business with digital performance drivers embedded into the core strategies, processes and plans as a standard.
Drive the digital agenda across the organization with global and local counterparts and in close partnership with eCommerce teams to bring the tools and capabilities to life in Wholesale
Be the expert in defining and educating the organisation on our digital growth levers.
Developing effective collaboration models between teams (globally and locally) to identify and address the opportunities to accelerate future growth, and effectively fuel practice sharing to drive constant improvement in the organization.
Driving the data strategy for wholesale, paving the way for a data-driven business management
Developing the tools and processes that will enable to act upon data signals and turn insights into action
Act as „Centre of expertise“ across the Sales and Brand organisation responsible for increasing sell through and market share across all online channels and accounts (pure player, emarketplace and omni channel retailers)
Building and enabling consumer centric activation and content creation strategies that improve adidas’ consumer reach whilst improving overall marketing efficiency
Develop and secure relevant consumer propositions for online, web / app performance, and transform into required capabilities (ranging, assortment & demand planning, merchandising, retail media, etc)
Secure that these digital requirements are embedded in the commercial frameworks (ie strategic business plans, trade terms, key account interaction models, etc.)
Lead major future proof digital customer initiatives that create value and oversee the timely execution of new and existing tools, services and ways of working within the Market to build scalable proofs of concept
Collaborate and provide expertise and consultancy to Global & Market Key Account teams to support omnichannel KA to generate rapid growth in our vital digital businesses.
Partner with HR to build the talent and capability across the organisation (resourcing and skills needs to win in digital)
Global: DPC Business development, Global Wholesale Sr leadership, eCommerce Sr leadership, Digital transformation leads, BU Brand Sr leadership, Go To Market Functions
Support Functions: Digital Sales Solutions, Group functions like Finance, Supply Chain, Digital Analytics, HR
Markets: DPC leads, Brand activation leads, Commercial Leads, Top KA Directors, Group functions
Knowledge, Skills and Abilities:
8+ years experience in digital acceleration and data-driven businesses
experience of consumer / shopper journey management through data
working knowledge of key online platform/ media KPIs and associated analytics
experience in leading transformation in a complex matrix environment
Consumer obsessed with a deep understanding of your end-consumer with a high level of awareness of the challenges of a B2B2C environment
Data as a religion to set the direction and make decisions; +4years experience in building up data strategies
Strong Growth Mindset with a successful track record career in an enterprise- and in a start-up environment
Can think big and far, working to build the future whilst improving the existing, not afraid to challenge the status quo and think out of the box with strong data points to back up the direction
C-Level communication skills to engage Sr leadership, drive high level education on the critical battles to win and gain traction to unlock investments to build the future
Develop effective collaboration and communication models across Global and local teams to ensure alignment and drive of Omnichannel mindset, leading to sustainable digital growth in wholesale
Ability to energize and mobilize people around a vision, creating energy and momentum in the face of change.
Curious and always keen to learn with the latest and greatest in the playing field, proactively staying up to date on industry practices and seeking for the signals that shall inform the direction for adidas in 3 years +
Requisite Education and Experience / Minimum Qualifications:
Business: 12+ years (of which at least 6 should be in digital sales / eCommerce / data & analytics)
Cross-functional experience with marketing / sales / finance / data