Senior Executive, Marketing Effectiveness (Marketing Mix Modeling) - 73889
Analytics - Australia Melbourne
ABOUT THIS JOB
When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? If you work at Nielsen, you can help advertisers understand the answers to these very important questions and inform their strategies going forward. Globally industry spends ~$600B on advertising and you can become part of the team on a mission to measure and improve the efficiency of every single dollar of that spend translating into $60B+ in value.
This role belongs to the Marketing Effectiveness Practice which is to identify the optimal path to improve the effectiveness of clients; marketing strategy/activities via advanced analytical solutions.
The mission of this role is to help our clients identify their business opportunities or solve their business issues, by proposing optimal analytical solutions and delivering the analysis with actionable business insights, based on a deep understanding of client needs and robust analytical expertise across varied Nielsen solutions.
Once a project is commissioned, the individual in this role will collaborate with internal modelling hub on most solutions, translating client needs into detailed analytical requirements for the modelling hub, and drawing/reporting actionable business insights out of the modelling/analytics outcome to meet clients & business needs. Through this, this role will build client satisfaction, leading to sustainable revenue for Nielsen.
To achieve this mission, the individual will be responsible for:
A LITTLE BIT ABOUT YOU
Curiosity drives your interest in what moves the market. You find potential in percentages. Managing time and deadlines comes naturally to you.
You’re known for your impeccable organization. Connecting with clients matters to you, and that
motivates you to sift through data for a new angle. You can identify the narratives behind numbers, and you’re always looking for what’s next.
We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.
We like to be in the middle of the action. That’s why you can find us at work in over 100 countries. From global industry leaders to small businesses, consumer goods to media companies, we work with them all. We’re bringing in data 24/7 and the possibilities are endless. See what’s next with us at Nielsen: careers.nielsen.com
Job Type: Regular
Primary Location: Melbourne,Victoria