Job Description


Position at mPlatform

Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive, Performance Marketing to join us.

 At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role
This role reports to:  Associate Director , Performance Marketing

3 best things about the job :

  1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
  2. Working within among the one of the largest Malaysian Performance Marketing team who constantly push the boundaries of digital marketing
  3. A revenue driving role with the market leader in a high growth sector of the marketing services industry

In this role, your goals will be:
In three months:

  • Execute digital campaigns with minimum supervisions from the Manager
  • Have an understanding of the roles and features of various digital platforms

In six months:

  • To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives
  • Able to work independently and in a team
  • Contribute to strategy building for a campaign

In 12 months :

  • Have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign
  • Able to set clear goals and KPIs for all proposed campaigns

W hat your day job looks like :

  • Strategically build, manage and optimize digital campaigns on major platform ( Google, Facebook, LinkedIn, Twitter )
  • Strategize, execute and manage Digital Marketing activities of established local and global brands across multiple industries
  • Develop a clear understanding of SEO, identify upselling opportunities and be heavily involved in SEO implementation projects
  • Develop a clear understanding of Site Audits and LPOs, identify upselling opportunities and be heavily involved in these projects
  • Analyze campaign performance and make statistically stable and relevant optimizations and recommendations
  • Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met
  • Assist Managers in Research & Development of new products and services
  • Attain Google AdWords and Analytics certifications
  • Attain Facebook Studio Edge certifications
  • Manage and work closely with clients with minimum supervision

What you’ll bring:

  • Strong analytical, problem solving and time management skills
  • Creative and a good team player
  • Knowledge of digital marketing preferred

Minimum qualification s :

  • Minimum 1 year working experience in Digital Marketing or relevant industry
  • Creative and a good team player
  • Knowledge of digital marketing preferred

More about GroupM
GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

Discover more about GroupM at
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn -
About Malaysia
The office is the “World in One Place”, with more than 10 nationalities and half of our talent are below the age of 30.   You can expect a young, fun and casual work environment! In Malaysia, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.

Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.

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