Overview – Our very own sharpshooters who ensure that the profile acquisition metrics are always in the green. When they aren't busy scaling business, you'll find them dabbling with cutting edge tools, running new experiments and sharpening their knives for the next attack.
Role – This position will serve as the Directly Responsible Individual (DRI) for the acquisition of thousands of users every day from multiple paid sources within India for Shaadi.com. The most valuable traits we are looking for in this role are:
Ownership- You will be the sole owner for digital and performance metrics and will be expected to demonstrate an owner’s mindset
Creativity – You will need to think laterally and deeply to come up with solutions that create marketing benchmarks
Frugality – Low cost/effort - high impact orientation
Velocity - You will be expected to deliver results in a fast paced, operationally intensive, and rapidly changing environment
Strategy & business orientation - Ability to think through market dynamics, market shares, and various other drivers of business. High comfort with data and analytic/graphing tools.
What you will do in this role
Deliver volume, quality, TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e.advertising) within India.
Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights.
Continuously improve & help make Shaadi's Digital Marketing team a center of excellence by aggressively adopting automation and dashboarding
Should have good knowledge of Client acquisition based on paid media
What you should have
6-8 years paid acquisition experience for consumer brands through platforms like Google App Campaigns, Facebook, Yahoo, Taboola, Outbrain and DV360.
MBA from a top B-School
Have extensively used the platform's lookalike and retargeting capabilities. Well versed in using DMP tools and Appsflyer to create relevant audience segments.
Worked with all major affiliates and ad networks and have a strong understanding of frauds in this space and its detection.
A result-oriented approach that directly aligns with business objectives
Strong negotiation skills to close media deals & alliances
Must be a strong team player with the ability to manage multiple projects and meeting tight deadlines under pressure
Proven track record of delivering tangible results on awareness and brand health
Direct work experience in a consumer internet company in India
Some knowledge of SQL
Know more about our culture & leadership principles here and our company here.