Customer Acquisition—Senior Manager, Asia Performance Marketing

StockX (Hong Kong, Hong Kong) 16 days ago

About the role

We're looking for a Senior Manager, Asia Customer Acquisition to join our growing team at StockX. In this role, you will help StockX’s global Performance Marketing group launch, execute, and measure breakthrough customer acquisition campaigns. You will be an integral part of growing StockX’s customer base across Asian markets by concepting and executing high-impact global advertising campaigns on local programmatic/DSP and search networks. Initial focus of the role will be on scaling Programmatic Display efficiently then taking on additional scope with Search networks.

What you'll do

  • Work within the Performance Marketing team to accelerate business growth by driving quality new customer traffic and conversions in Asia across Paid Search, Programmatic, and other biddable marketing channels, with a focus on planning, optimizing, and managing profitable media strategies.
  • Report to the Global VP of Customer Acquisition while working closely with the Director of Hong Kong and other Asia regional leadership on the strategic development of new and existing paid media campaigns.
  • Collaborate with partners in CRM and Analytics to build end-to-end view of acquisition efforts.
  • Build capabilities with the right Asia DSP and media partners—such as Baidu, TenCent, AdMax, and KaKao— and demonstrate performance efficiencies in the media channels you control.
  • Manage day-to-day trading and real-time bidding, steering media investments towards best performing placements and seeking to optimize return.
  • Ensure that trafficking and tagging practices are robust and sufficient to capture data cleanly.
  • Deeply understand the “health” of our media platform partners, helping optimize and troubleshoot, as well as surface new revenue opportunities to ensure new customers recruited drive profitability overtime and their LTV is maximized.
  • Drive continuous optimization and innovation to improve performance: continuous A/B and multivariate testing of audiences, inventory, creatives, daypart, geography, landing pages etc.
  • Track metrics and success criteria for all marketing initiatives and activities, reporting results to peers and leadership. Use actionable campaign research and data to improve, optimize and drive future campaigns, incorporating a fail fast, fail cheap model of learning.

About you

  • In-house DSP, DMP, SSP, or publisher experience will be key to candidate success.
  • Minimum of 5 years of experience in global program and e-commerce/retail.
  • Bachelor’s degree in marketing, data analytics
  • Excellent prioritization and problem-solving skills; able to triage and focus on highest impact opportunities.
  • DSP and programmatic subject matter expertise, including strong technical understanding of the adtech ecosystems required to maintain and grow a modern e-commerce business; comfortable creating high level schemas and workflow documentation.
  • Highly collaborative, with the ability to inspire others, push through barriers, and work with multiple stakeholders to achieve the best outcome.
  • Ability to track and confidently translate digital performance metrics that drive financial targets. Solid background in data collection, activation, and measurement concepts within the digital space. Understanding of attribution, including MMM and MTA, and approaches for measuring incrementality; knowledge of Google Analytics a plus, advanced Excel/Sheets skills are essential.
  • Required knowledge of the adtech space, including best practices for utilizing DSPs, ad servers, and dynamic creative partners; techniques for executing and optimizing media buys in platforms such as Shenma, Line, WeChat, Excite, Yahoo, Baidu, TenCent,
  • Fluency in English and Chinese required, Japanese a plus.

Customer Acquisition—Senior Manager, Asia Performance Marketing

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