About Iris

We’re Iris. We’re For the Forward. A creative, strategy and innovation company that uses the power of participation to excite progress for businesses. As part of the team, we’re inviting you to participate in progress – moving yourself and the world forward with every decision you make.


Our office

Our bustling office in the business district of Singapore proudly embodies the best of Iris within the APAC region. Home to an eclectic team of 60 with deep specialisms, we are proud to be the creative agency of record for FairPrice, Samsung, Philips and other leading brands in the region.


What are we looking for?

In today’s data-driven world, the way in which brands optimize the use of data and drive digital innovation is key to maximizing the customer experience. Customers have never found it easier to switch brands. At Iris, we focus on harnessing technology and human understanding so relationships between people and brands thrive.


We’re looking for an experienced Senior Manager (CRM) who has a strong grasp in data analytics, data-driven strategy, and CRM executional excellence. The candidate will also demonstrate initiative and agility in managing and supporting clients and stakeholders.


The Senior Manager (CRM) will be working as part of a wider cross-agency team (data, strategy, creative, production and operations) focusing on the end-to-end delivery of customer-centric marketing campaigns for one of the biggest consumer electronics brands in the world.


Your responsibilities as a Senior Manager (CRM) will be to:

  • Work as part of a large core team operating our client’s regional data-driven marketing program
  • Harness the power of data to help client’s business maximise value from customer interactions
  • Develop data-driven strategies that leverage customer insight and industry best practices
  • Lead the development and execution of omni-channel campaigns to meet specific objectives including sales conversion, customer retention and loyalty
  • Develop frequent campaign reports and advise clients on marketing effectiveness and future optimisation
  • Ensure quality of campaign execution and measurement reports
  • Manage clients’ requests and ensure timely delivery
  • Manage team resources across smaller projects to drive efficiency


Who are you?

  • 6+ years of working experience with designing, developing, and executing CRM, Loyalty, Customer Lifecycle programs
  • Bachelor’s degree (preferably in Marketing or Technology)
  • Extensive understanding of data-driven marketing (omni-channel execution)
  • Deep analytical acumen and understanding of data-driven marketing principles that drive ROI
  • Critical thinking skills and ability to translate data to actionable insights
  • Demonstrate substantial knowledge and hands-on capability in customer segmentation, campaign management and measurement reporting
  • Strong project management and planning skills
  • Excellent written and verbal communication skills, including deck development
  • Attention to detail and is a highly organized, structured thinker
  • High intellectual curiosity, drive, determination, and self-confidence
  • Strong knowledge of latest marketing and technology trends
  • Technical knowledge of CRM and Marketing Automation solutions – e.g. SAP Hybris (desired), Adobe Marketing Cloud, Salesforce Marketing Cloud, Microsoft Dynamics, Eloqua
  • Familiar with concepts like SQL and HTML


Who are we?


The Iris Character

We have five core behaviours that we look for to help us to build a culture that fosters true progress: Courage, Storytelling, Collaboration, Empathy and Commitment.


Diversity, Equity & Inclusion

We are proud to be an equal opportunities employer and recruit on talent alone, regardless of age, ethnicity, religion, education, class, sexual orientation or disability. We champion diversity and believe it not only benefits but enhances our creativity, our company and society at large. We are For the Forward.


‘For the Free’ is our global DE&I strategy. Its aim is to create a business where everyone feels free to be themselves and has the same opportunity and access to progress. Our DE&I strategy encourages courageous thinkers who champion outsider perspectives. ‘For the Free’ has three main pillars of activity:


Diversity - We want to invite difference. To be an organisation that is fully representative of different groups and reflects the city, country and world that we live in. We value our talents’ lived experiences – including gender, race, class, disability, neuro-diversity and sexual orientation.


Equity - We want to be fair to everyone. To remove barriers for individuals and groups and provide the bespoke access, support and opportunities that are needed to fully participate in our organisation. We are levelling the playing field.


Inclusion - We want everyone to feel at home. To provide a place where people can be themselves, express their unique identity and contribute to the life of our community.


If this interests, you then we want you!


Send us your CV and we’ll get in touch.

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