Senior Manager Media Relations (m/f/d)

Adidas (Bavaria, Deutschland) Vor 2 Tagen veröffentlicht

Senior Manager Media Relations (m/f/d)

Department: Corporate Communication

Area: Media Relations

Direct Reporting Line: Senior Director Media Relations

Indirect/Second Reporting Line: -

Subsidiary/Country: Headquarters / Germany

Location: Herzogenaurach

GSMS Grade: M3

Number of Personnel Managed: 0

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organisation:

Corporate Communication helps adidas to create distinctive and appealing images with its stakeholder groups, build a strong, trusted corporate brand ("the company behind the brands") and develop reputational capital. The Corporate Communication Team enhances the company’s reputation and positively impacts its employees’ engagement by developing key messages and impactful storylines and communicating them to internal and external audiences.

Key Responsibilities:

  • Acts as spokesperson for adidas globally with a focus on financial, strategy and corporate topics
  • Acts as trusted business partner and communication consultant to the business within the assigned area of responsibility.
  • Positions adidas as a leading company in corporate media globally by managing media relations effectively
  • Ensures leading share of voice for adidas in select media globally
  • Establishes solid relations with international key business partners
  • Manages alignment process with markets and brands in terms of media relations globally
  • Creates understanding and engagement for adidas corporate strategy inside and outside the company for assigned area of responsibility
  • Develops highly professional content for adidas channels owned by Corporate Communication ensuring alignment with Accounts, Content Strategy + Creation team on key focus topics
  • Key contributor to press office in its successful day-to-day operations (e.g. media relations, events, briefing + messaging docs)
  • Works towards the achievement of department targets


  • n/a

Key Relationships:

  • Media worldwide (business, financial etc)
  • Senior Leadership Team of adidas (Board Member, Senior Management Team, Market MDs)
  • Investor Relations
  • Global Legal
  • Accounts team, Content Creation and Strategy team

Knowledge, Skills and Abilities:

  • Ability to maneuver in consistently changing environment
  • Thorough understanding of the complexity, interactions and dynamics within an international company, understanding of financial and corporate topics
  • Excellent communication expertise, both written and verbal (quality, consistency, accuracy, wordiness)
  • Business fluency in English (written and spoken)
  • Excellent writing, organizational and event planning skills
  • Ability to think and act strategically and develop operational plans
  • Interest in world affairs, business topics and world of media
  • Hands-on, can-do attitude
  • Passion for sport

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business studies, finance or communication
  • Comprehensive and proven understanding of communication of finance and business topics
  • 6-8 years relevant professional experience
  • Experience as spokesperson or in Investor Relations of global organization
  • Network among corporate media in Germany and other key markets is a plus
  • Proven track record in financial communications, corporate media relations or communication strategy
  • German native speaker and business fluency in English (written and spoken)
  • Excellent writing, organizational and event planning skills

High degree of customer orientation

Senior Manager Media Relations (m/f/d)

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