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Senior Marketing Executive

35 days ago: MauKerja

Job Description




Job Responsibility
  • Develops ideas, coordinates and executes the brand marketing strategy within the country in order to maximize sales turnover, profitability, brand positioning and visibility across multiple channels.
  • Manages visual merchandising within the country and collaborates with retail in-store planning.
  • Marketing Planning, Coordination, and Execution
    • Generates fresh and new ideas for contribution in marketing strategy and planning discussions.
    • Performs the day-to-day marketing tasks and coordinating marketing projects and activities
    • Liaises with production houses, vendors and service providers to ensure materials are sourced accurately and on a timely basis.
  • Marketing Campaigns and Events Activations
    • To plan, organize and project manages selected marketing or retail marketing events and thereafter evaluate the results versus the targets and the brand objectives.
    • Work with Retail team to produce ideas and develops CRM programs for activations to target specific customer groups.
    • Recognize opportunities to develop CRM programs for activations and event prospects including the strategic partnership to support sell-out.
    • Monitors ongoing campaign spend against the budget, keep accurate records and highlights variances wherever and whenever it occurs.
    • Producing an accurate summary of total spend at the end of a marketing campaign or event.
  • Visual Merchandising
    • Producing an accurate summary of total spend at the end of a marketing campaign or event.
    • Oversees visual merchandising.
    • Responsible for POSM ordering within the allocated budget.
    • Ensure sufficient PLV stock inventory for RT & WHS.
    • Maintains and updates visual merchandising manuals to communicate guidelines including zoning principles, window animation guidelines, in-store visual placements, product display guidelines and other where applicable.
    • Coordinate with RT & WHS team to visit the RT and external boutiques to coach in-store sales teams to interpret the guidelines and conduct training to execute of the concept.
    • Ensures that the visibility guidelines are adhered to, supervises and performs the assembling and dismantling work.
  • Public Relations
    • Responsible for developing local event and campaign press releases, management speech presentation and emcee speech where necessary.
    • Represent the brand at media or partner events.
    • Actively involved in social media activation including identify talents, KOLs’ and media liaison and developing the concept to deliver the Maison’s targeted message.
  • Advertising
    • Liaise with HQ and HK Regional team to obtain digital media assets.
    • Work closely with media and creative agency to ensure media content and tracking are executed on a timely basis as per media plan.
  • Market and Competitor Information
    • Keeps abreast of latest relevant consumer news, competitor news and information in the marketplace.

Job Requirements
  • Candidate must possess at least a Diploma or Advanced/ Higher/ Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma or Professional Degree in Marketing.
  • At least 2 year(s) of working experience in marketing function or CRM.
  • High flexibility, independent working style, creative, hard worker.
  • Strong coordination and organization skills.
  • Excellent communication skills, able to influence and motivate others.
  • Strong analysis skills and computer skills.
  • Fluent in English, Malay and Mandarin.

Job Benifits
  • EPF, SOCSO and EIS.
  • Medical and insurance coverage.
Job Responsibility Develops ideas, coordinates and executes the brand marketing strategy within the country in order to maximize sales turnover, profitability, brand positioning and visibility across multiple channels. Manages visual merchandising within the country and collaborates with retail in-store planning. Marketing Planning, Coordination, and Execution Generates fresh and new ideas for contribution in marketing strategy and planning discussions. Performs the day-to-day marketing tasks and coordinating marketing projects and activities Liaises with production houses, vendors and service providers to ensure materials are sourced accurately and on a timely basis. Marketing Campaigns and Events Activations To plan, organize and project manages selected marketing...

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