Accountable for implementing the global marketing strategy and delivering the 3 years product plan by successfully developing new products, new concepts and animating the existing product portfolio. The Strategic marketing manager develops consumer-driven & international vision strategies.
The Strategic marketing manager works effectively with a cross-functional team, manages a team of 5 product managers & reports directly to the Global brand Director.
The position is based in Paris.
Key Responsibilities :
Consumer and Market Insights
Accountable for using market analysis to capitalise on trends, competitor’s strengths/weaknesses, competitive advantage, pricing positioning
Initiate and coordinate with marketing research dept, qualitative and quantitative consumer tests
Brand Strategy, product development
Accountable for collaborating with R&D to set the products innovation strategy, including breakthrough innovations. Works collaboratively with R&D to set a robust new product pipeline validated with appropriate consumer testing. Drives team towards creating larger new products and platform ideas.
Accountable to drive a product development strategy for Asia based on consumer insights, in close collaboration with local team
Follow-up of product development with other departments (development, regulatory affairs, legal affairs, trade inter, efficacy studies)
Accountable for marketing tools development (DL, Films, POS, ADV....), media tools (TV, radio and digital advertising), press release with dedicated services.
Accountable for managing the cost of goods of the products in line with profitability targets
Accountable for motivating subsidiaries and distributors on launch plans
Brand results & budget
Accountable for analysing worldwide sell-in and sell-out performance with the help of business analyst to identify market opportunities
Four-year college degree - business studies with focus on marketing or comparable education. MBA preferred
8-10 years successful experience in strategic marketing and product development for international companies
Experience in product development for Asia
Demonstrates an understanding of differences between countries and cultures and has built that understanding into strategies and plans
Has significant experience in developing communication campaigns integrated across marketing and trade plans
Demonstrated ability to successfully build consumer insights and understanding into strategies, new products, and plans
Enjoys working in virtual cross-functional teams with a high level of initiative and motivation
Creative mind with structured thinking and the ability to work independently