Senior Marketing Manager H/F

Laboratoires Filorga (Paris, France) Publié il y a 12 jours

Job Summary :

Accountable for implementing the global marketing strategy and delivering the 3 years product plan by successfully developing new products, new concepts and animating the existing product portfolio. The Strategic marketing manager develops consumer-driven & international vision strategies. 

The Strategic marketing manager works effectively with a cross-functional team, manages a team of 5 product managers & reports directly to the Global brand Director.

The position is based in Paris.

Key Responsibilities : 

Consumer and Market Insights

  • Accountable for using market analysis to capitalise on trends, competitor’s strengths/weaknesses, competitive advantage, pricing positioning
  • Initiate and coordinate with marketing research dept, qualitative and quantitative consumer tests

Brand Strategy, product development

  • Accountable for collaborating with R&D to set the products innovation strategy, including breakthrough innovations. Works collaboratively with R&D to set a robust new product pipeline validated with appropriate consumer testing. Drives team towards creating larger new products and platform ideas. 
  • Accountable to drive a product development strategy for Asia based on consumer insights, in close collaboration with local team
  • Follow-up of product development with other departments (development, regulatory affairs, legal affairs, trade inter, efficacy studies)
  • Accountable for marketing tools development (DL, Films, POS, ADV....), media tools (TV, radio and digital advertising), press release with dedicated services.
  • Accountable for managing the cost of goods of the products in line with profitability targets 
  • Accountable for motivating subsidiaries and distributors on launch plans 

Brand results & budget

  • Accountable for analysing worldwide sell-in and sell-out performance with the help of business analyst to identify market opportunities
  • Budget management

Qualifications : 

  • Four-year college degree - business studies with focus on marketing or comparable education. MBA preferred
  • 8-10 years successful experience in strategic marketing and product development for international companies
  • Skin-Care expertise
  • Experience in product development for Asia   
  • Demonstrates an understanding of differences between countries and cultures and has built that understanding into strategies and plans
  • Has significant experience in developing communication campaigns integrated across marketing and trade plans
  • Demonstrated ability to successfully build consumer insights and understanding into strategies, new products, and plans 
  • Enjoys working in virtual cross-functional teams with a high level of initiative and motivation
  • Creative mind with structured thinking and the ability to work independently
  • Organizational and communication skills
  • Experience in using market data analysis systems 
  • Digitally Savvy 
  • Fluent in English, additionally to French

Senior Marketing Manager H/F

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