Senior Product Manager - OTC Pharma (m/f)

Michael Page International (Zug ZG, Schweiz) Vor 7 Tagen veröffentlicht
  • international pharmaceutical company
  • responsible for local Swiss marketing strategy

Company

Our client is a international pharmaceutical company with a local office in Switzerland.

Role

* Define the marketing strategy in accordance with sales and country managers.
* Create an annual and long BtoB and DTC brand plan/portfolio plan with the involvement as appropriate of all key stakeholders.
* Develop the portfolio strategy, sales forecast/positioning and messaging/pricing strategy/ promotional and communication material/etc. including digital and multichannel media.
* Manage the A&P budget.
* Ensure optimal use of the planned promotional support budget to deliver on the top line and bottom line of the brand / portfolio.
* Roll out of the marketing strategy : tactics, communication plan as well as monitor activities.
* Continuously search for incremental improvements as well as innovative ideas to achieve competitive superiority and mobilize team to implement these.
* Collaborate and coordinate with all internal stakeholders in supporting the marketing, sales, medical, manufacturing, regulatory and legal product initiatives/challenges.
* Prepare new product launches.
* Drive product and brand extensions and define roll-out priorities.
* Conduct regular business analysis, market researches and monitor marketing executions and ROI.
* Prepare monthly reports including review presentations and other ad-hoc reports.

Candidate

  • Master's degree in Marketing or Business Management or Economics
  • 5-7 years of marketing experience (brand strategy, consumer insights, marketing campaign & advertising development)
  • Previous experience in pharmaceutical market (OTC / RX) is mandatory
  • Languages: German fluent/native level mandatory, English fluent level mandatory, French is an asset
  • Strong project management and analytical skills as well as excellent communication skills
  • Open minded spirit, proactive approach with strong focus on results
  • Start-up mindset
  • Quick learner
  • Team oriented

Deal

This is a fantastic opportunity to further develop your marketing career in a growing and fast-changing company.

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Senior Product Manager - OTC Pharma (m/f)

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