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Part of the “lead to cash” platform, B2B marketing automation by Salesforce helps marketers create more leads, generate more pipeline, and empower sales to close more deals. In addition, Salesforce B2B marketing automation also helps organizations service customers, ensuring top notch customer service throughout the sales and post-sales life cycles as Marketing is the glue of the customer experience across all touch points. Salesforce B2B Marketing is a leading global provider of cross-channel B2B marketing automation solutions that empower organisations of all sizes to communicate with their prospects & customers through Email, Mobile, Social Media, Web and other sales channels.
What’s in it for you?
What you will get from us is best in class training including a virtual Boot Camp, outstanding benefits including Health Insurance, Wellness allowance, Corporate Amex etc and outstanding support from wider Pre-sales teams, Sales Leaders, Marketing, Lead Generation and training services along with a clear and achievable career path.
There is more to this role than being a Solutions Engineer specialising in B2B Marketing . We are looking for an enthusiastic, passionate b2b marketing lover who will act as a regional evangelist, product manager and a true business partner to the sales team. Day to day a B2B Marketing Solutions Engineer is at the forefront of the B2B Marketing automation technology landscape. This role will work closely with the B2B Marketing Specialist Sales team to uncover real business problems faced by customers and prospects to develop solutions and processes to not only overcome these obstacles but also deliver phenomenal digital transformation. You will be responsible for partnering with B2B Marketing Account Executives to deliver business value-based solutions, firmly positioning Salesforce as the partner of choice for B2B Marketing Automation & CRM as well as keeping in touch with the product management team.
An awesome Solution Engineer is seen as the trusted advisor, and they focus on the following key areas:
Discovery: Work closely with business stakeholders and technical resources to understand how to make B2B marketers successful and to address pain points in their current efforts.
Design: Create innovative solutions which demonstrate how connected experiences come to life with Salesforce B2B Marketing Automation capabilities.
Deliver: Connect business requirements with Salesforce solutions technology to deliver presentations, demonstrations, workshops or white-boarding sessions which engage a business/technical audience. Enable the wider internal and external communities on B2B marketing automation trends, product developments, etc.
Digest: Stay up-to-date on the latest B2B Marketing product development and roadmap, industry trends, and industry news.
Minimum 3+ years in B2B Marketing Automation
Demonstrable understanding of B2B technology ecosystem including:
Email, SMS, Social, Web
Advertising / Social platforms (Facebook, Google & LinkedIn)
Web search technologies and strategies (SEO, SEM)
Tag management platforms (Google, Adobe, Tealium, etc.)
Content management platforms (Adobe, Drupal, Sitecore, Wordpress, etc.)
Web analytics tools (Google Analytics, Adobe Analytics, etc.)
Event Management Solutions (EventBrite, CVent, etc)
Understanding of B2B marketing dynamics compared to B2C marketing
Pre-sales consulting experience (RFP support, Discovery, Demonstration, POC, Solution Design)
Excellent presentation skills
Basic programming experience in HTML and other web based technologies
Solid verbal, written, presentation and interpersonal communication skills
Ability to work as part of a team (or as an individual) to solve technical problems in varied political environments
Fluent German and English are a must have
Ready to join Salesforce?
The extra 1%:
Previous experience as a sales engineer for a CRM company or similar technology
Previous experience with the Salesforce Sales, Service, and/or Marketing Clouds
Public speaking experience (Events & Webinars)
B2B Marketing Automation Network (Contacts & Partners)
Broader knowledge of web programming and debugging technologies
CRM experience (Salesforce, Microsoft Dynamics, Oracle, SAP, etc)
B2B Marketing Automation platform experience (Pardot, Eloqua, Hubspot, Marketo, Silverpop, Act-On, Infusionsoft, etc)
Experience in Social Media advertising & Search, Display
Knowledge of CRM, Marketing Clouds & Advertising Clouds
Analytics knowledge / visualisation tools
B. Computer Science, Software Engineering or MIS
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