Senior Specialist, Digital Trade Marketing (Digital Partner Commerce)

Please note applicants must have legal rights to work in Australia. No Relocation or Visa support is offered for this role.

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Purpose & Overall Relevance for the Organization:

This role will need to contribute to the overall success of the PACIFIC wholesale E-Commerce business, (i.e. DPC workstreams), with a focus on execution of effective and efficient Omni-Channel operations, systems, and procedures.

As Senior Specialist Digital Planning, you will be responsible for driving execution, in an agile, fast-paced, marketing related digital partner initiatives in close collaboration with the partner account teams. Ensuring consumers see adidas products when browsing the account’s website, driving adidas visibility, brand value and ultimately online sell-out and online market share

KEY RESPONSIBILITIES

• Responsible for developing creative campaigns and delivering compelling and persuasive digital content across various online E-Commerce channels and in line with global adidas toolkits

• Input into development of Digital growth initiatives to tailor approach to the partner account’s needs; initiatives will aim on driving impact and improving efficiency in the areas of on-site display ads, brand hubs, joint activation campaigns (online & social media) and others

• Input feedback and new ideas on Digital initiatives and assessment of online marketing and activation trends

• Translate adidas Marketing Plans into account specific Digital activation plan and comms initiatives (i.e. on- and off-site campaigns), brief customer account team on objectives and implement campaigns

• Allocate advertising budget effectively across products, campaigns, and media tactics (display, paid search, social…) leveraging Partner Development tools for Paid Search / Display and Brand Marketing

• Create, distribute, and implement Digital Marketing and activation content in close collaboration with internal adidas Marketing & Activation functions for all on-site as well as off-site communication (social media and newsletter marketing) in the ecosystem of the account

• Continuously analyze sales, consumer behavior and online marketing campaigns with the account to optimize the marketing action plan/ calendar and to identify future opportunities

• Monitor and review marketing spend effectiveness using Partner Development frameworks (ROI reports, A/B testing etc.) and quantify uplift/ commercial impact based on enhancements jointly with DPC Analytics

• Support all stakeholders by offering cross-topic E-Commerce expertise in key internal & external environments (e.g. Sell-in meetings, Key Account meetings, Omni-Channel marketing meetings etc.) 

KPIs

• Glance views / PDP traffic

• Return on Marketing Investment

KNOWLEDGE, SKILLS AND ABILITIES

• University degree in the field of Business, Marketing or equivalent

• 4+ years of professional experience (ideally Digital Marketing/ Media/ Comms)

• Experience in E-Commerce field (e.g. Digital consumer experience and/or Digital Marketing)

• Knowledge of Amazon, the role they play, and the tools available

• Ideally sportswear or fashion experience

• Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis

• Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely

• Ability to convince and motivate people on different seniority levels and communicate change

• Experience working in cross-functional environments with a diverse stakeholder set

• Strong organization and time management skills

• Results oriented mentality and critical thinking

• Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and background in CPC bidding and programmatic display advertising (eg. Google AdWords, Citrus Advertising, Amazon Advertising, etc)

• Understanding of key digital success metrics along the consumer journey on- and off-site (Glance views / PDP traffic, conversion, ASP, lost buy box, replenishment out-of-stock, click-through rate etc.), as well as marketing efficiency metrics (e.g. ROAS & ACOS etc.)

• Experience in the application of various content management systems (e.g. Drupal, WordPress, Typo3 or Joomla) as well as basic image editing (e.g. CSS) is a plus.

KEY CONTACTS

• Market Digital Partner Commerce (DPC) Team

• Market Sales Leadership

• Market Brand teams (Marketing, Digital Input, CtC, eCom)

• Market Sales Finance

• Digital Marketing agencies and vendors

What’s on offer?

A competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate

How do I apply?

• Press the "Apply" button and follow the instructions
• You will be required to fill out the online applications forms, and attach a copy of your resume and cover letter which addresses all above candidate requirements
• Applications which do not attach a cover letter which addresses the job requirements specific to adidas will not be considered.
• Applications will only be accepted through the steps above
• Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.

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About adidas

adidas Careers http://careers.adidas-group.com/

Linkedin http://bit.ly/futureofsport

Facebook http://www.facebook.com/futuretalents

YouTube http://www.youtube.com/user/adidasGroupCareers

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Please note applicants must have permanent legal rights to work in Australia. No Relocation or Visa support is offered for this role.

Please note part of adidas Pacific’s recruitment process will require external candidates to consent to a pre-employment criminal history check

Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.