Full Time
Delhi,India
Skills
SEO SMO Digital Marketing PPC
Experience 1 to 3 Years Industry Export / Import / Trading Functional Area Export / Import
Execute tests,
collect and analyze data, identify trends and insights in order to achieve
maximum ROI in paid search campaigns
Track, report,
and analyze website analytics and PPC initiatives and campaigns
Manage campaign
expenses, staying on budget, estimating monthly costs and reconciling
discrepancies.
Optimize copy and
landing pages for search engine marketing
Perform ongoing
keyword discovery, expansion and optimization
Research and
implement search engine optimization recommendations
Research and
analyze competitor advertising links
Develop and
implement link building strategy
Work with the
development team to ensure SEO best practices are properly implemented on newly
developed code
Work with
editorial and marketing teams to drive SEO in content creation and content
programming
Recommend changes
to website architecture, content, linking and other factors to improve SEO
positions for target keywords.
Requirement:-
Proven SEO
experience
Proven SEM
experience managing PPC campaigns across Google, Yahoo and Bing.
Solid
understanding of performance marketing, conversion, and online customer
acquisition
In-depth
experience with website analytics tools (e.g, Google Analytics, NetInsight,
Omniture, WebTrends)
Experience with
bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with
A/B and multivariate experiments
Working knowledge
of HTML, CSS, and JavaScript development and constraints
Up-to-date with
the latest trends and best practices in SEO and SEM
BS/MS degree in a
quantitative, test-driven field

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