SEO Localisation Manager (French or German Speaking)
Adobe (Munich BY, Deutschland)
Vor 28 Tagen veröffentlicht
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Adobe.com is one of the most heavily trafficked corporate websites in the world, the front door for the majority of our customers, and a primary revenue generator. Within the SEO team we are focused on unlocking further traffic growth opportunities and aligning content strategy to customer intent. We are also equally up to the task of getting into the details by digging deep into the data and crafting insights that help internal partners shape web journeys and campaigns. Making adobe.com a world class experience for all site visitors – across the entire customer journey.
The SEO Localisation Manager will be responsible for identifying key opportunities, based on data, using this to craft and promote impactful, locally relevant customer experiences on adobe.com in alignment with strategic goals.
We are looking for someone passionate about SEO! With strong knowledge of SEO methodologies, ranking strategies and a passion to stay on top of trends in SEO. The ideal candidate is data driven, a clear communicator who can translate data into insight seamlessly. The person is self-motivated and feels comfortable prioritising multiple projects, with multiple remote teams simultaneously.
Ways Of Working
Having gained a deep understanding of the SEO strategy and optimisation process the SEO specialist will find opportunities to improve its effectiveness in pursuit of implementing local content recommendations for organic SEO success Working alongside SEO segment specialists and web experience managers, this role will be pivotal in helping to orchestrate and handle project delivery, following a quarterly cycle of execution and performance reporting. This position joins a well-established EMEA SEO team, continually bringing in new opportunities to work with multiple teams cross functionally to drive our Marketing efforts.
What You'll Do
Responsible for the success of SEO traffic growth through management of organic optimisation projects on adobe.com in EMEA to meet business goals measured in an agreed way.
Conduct keyword research, content and competitor analysis to better optimise existing content, identify gaps, drive new traffic opportunities and to influence the overall strategy across Adobe.com.
Research competitors' link profiles and content to identify link acquisition opportunities.
Coordinate all activities relating to the execution of local SEO initiatives including outreach and link building projects with our local testing, web experience and marketing teams.
Align with the corporate content optimisation framework to lead and ensure timely, quality optimisation of new content in EMEA priority markets.
Prepare, prioritise, opportunity size and maintain project schedules
Socialise and champion the SEO content strategy amongst various cross-functional partners on the back of forecasts, providing regular project progress updates.
Transform requirements into briefs and documentation to support the development and execution of optimisation and test activities
Handle market by market vendor relationships
Analyse the adobe.com website to provide recommendations for search engine improvements in priority markets to identify new opportunities and support wider strategy.
Support the team in the weekly, quarterly monitoring, reporting and communication of SEO health in relation to performance, search trends, providing meaningful insights.
Assess and evaluate impact of SEO initiatives
What’s Needed To Succeed
French or German, and English spoken language required
SEO experience managing and delivering SEO projects to the highest standards
A thirst for organization, efficiency, and a keen eye for detail.
Excellent interpersonal skills and an ability to handle multiple simultaneous projects.
Strong understanding of SEO analytics and research platforms as well as familiarity with various third-party SEO solutions
Comfortable using Adobe and SEO analytics tools to answer data related questions both in support of performance reporting and hypothesis definition.
Experience in providing keyword research, forecasts and performance reports around core SEO metrics, including back-links, keyword ranking and traffic.
Specialist understanding of online marketing and web analytics.
Physical presentation and PPT skills are essential