SEO Specialist

Fortive Corporation (Eindhoven NB, Nederland) 2 dagen geleden gepost
This is your chance to join a top-notch, innovative, B2B & B2C digital marketing team. The Fluke Digital Marketing team is global team dedicated to having fun while marketing, growing sales and supporting Fluke’s world-class products.
POSITION SUMMARY:
The Search Engine Optimization Specialist will be primarily responsible for maximizing the volume of inbound organic traffic from search engines, keeping close tabs on Fluke’s online presence by tracking + reporting changes in traffic, rankings, trends, and conversions. You’ll do the research required to derive strategic insights as well as tracking and measuring results. You will work on putting together comprehensive SEO strategies, defining the tactics used to achieve business goals, and presenting your findings.
Screaming Frog is your best friend and it’s likely that you’ve been known to talk about hreflang. You’re not a developer, but you can make your way through HTML and are able to communicate technical site recommendations and implementation requirements at all levels of understanding.
You have a passion for Digital Marketing, but you view business and marketing from a holistic perspective. When it comes to SEO trends, you pride yourself on being ahead of the curve. You love reading up on industry blogs and sharing your insights with others (team members, business colleagues, senior management, etc.). You’re skilled at providing both strategic recommendations and tactical execution.
You possess the attention to detail to conduct in-depth technical site audits and uncover the subtlest of site issues and you have the flexibility to handle disruption or push back with confidence. You will work on multiple projects, advising colleagues on architecture best practices and help to troubleshoot technical issues, as well as tie outcomes to campaign goals and measure impact. On the side, you’ve been known to write, update or edit digital content for positive SEO results.
Things move at lightning speed around here and you can handle the fast-paced environment. You approach your work with a sense of urgency and are self-motivated to meet deadlines.

The Search Engine Optimization Specialist will report into the Senior Manager, SEO & Web Conversion (located in the US) but will be an integral part of a cross-functional, agile marketing team in EMEA.

ESSENTIAL FUNCTIONS:
Manage Search Engine Optimization:
+ Experience building and driving a global SEO strategy for enterprise-level sites including eCommerce across multiple industries
+ Day-to-day execution of organic search engine marketing campaigns including, but not limited to keyword research, competitive research, content creation and optimization, back-linking, tagging and editorial calendar creation
+ Plan and execute of on-and off -page SEO tactics in collaboration with product teams, web development team and digital marketing
+ Track search share and search position.
+ Proactively diagnose and resolve technical issues on sites with thousands of pages
+ Research technical issues and make actionable and well-informed recommendations based on your findings
+ Drive and report on technical SEO audits on sites of all sizes
+ Analyze, report and identify trends in the data, never losing sight of ROI
+ Regularly communicate and report out to all levels of the business, including senior management
Technical Skills:
+ Google Search Console and Bing Webmaster Tools
+ Enterprise-level SEO tools (i.e. Screaming Frog, DeepCrawl, SEMRush, Ahrefs, STAT, SearchMetrics)
+ Knowledge of HTML, CSS, JavaScript, PHP, MySql and/or Python
+ Advanced Excel skills (pivot tables, look-up function and conditional functions)
+ Google Analytics and PowerBI
+ Server log analysis experience (Splunk, SF Log File Analyser)
+ CMS familiarity (Wordpress, Drupal, Joomla!, Sitecore, Shopify, Adobe Experience Manager)

Travel:
+ Limited

+ A college degree in business, marketing, communication or related field
+ 5+ years of SEO experience within a mid-to-large size company responsible for setting and executing (digital) marketing strategies.
+ A combination of B2B (lead generation) and B2C (eCommerce) digital marketing experience, preferred.
+ Demonstrated experience driving traffic and results using SEO best practices and techniques
+ Experience with A/B and/or multivariate testing to drive increase in ROI
+ Technical SEO expertise (Canonicalization, Sitemaps, Crawl Budget etc.)
+ Ability to effectively interact and influence at senior leader/executive levels
+ A collaborative mindset and approach to the many projects that require team members from different organizations within Marketing, other departments, and broader Fluke organizations to be successful.
+ Ability to lead through influence required
+ The successful candidate will be results oriented and possess a demonstrated ability to set strategies and successfully execute to meet business goals.
+ Experience working in an agile/scrum environment preferred
+ Excellent organizational skills and the ability to manage competing deadlines
+ Excellent and effective written and verbal communication skills
+ Previous agency experience desired
+ Ability to work closely and effectively with team members globally
Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.
Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit: www.fortive.com.

Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. Fluke has achieved the number one or number two position in every market in which it competes. The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality. A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented. It is driven by the phenomenally successful Fortive Business System. Working at Fluke gives you access to a robust career development process and challenging, “stretch” opportunities
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