Job Description

We are looking for a Content and Social Media Marketing Manager to join our team in Thailand. You ’ ll be responsible for managing Klook’s overarching content and social media strategy in the market, to drive engagement and conversions on our web and App platforms. You must be self-motivated, detail-oriented and have strong writing and communication skills. 

What you will do

  • Lead a team that is responsible for the development of rich, inspiring and quality content including but not limited to attraction features, seasonal highlights and how-to-guides for the Klook website, App and blog 
  • Work with a team and relevant functions to deliver numeric KPIs to support market’s overall targets ie. traffics, conversion rates, etc. by planning and executing strategies for contents and social media channels 
  • Spearhead local social media strategy for Klook [Thailand’s Facebook, Instagram, Twitter and other channels], as well as work with the team to ensure that social calendars are aligned with business objectives 
  • Drive paid content partnerships with local/regional media outlets to create branded, episodic content
  • Lead conversations with Klook’s preferred video production agencies or in-house video team to develop destination / attraction-specific branded content.
  • Develop overall tonality and copy for key seasonal campaigns throughout the year 
  • Ensure optimization of all content through SEO and performance marketing efforts, with the aim of acquiring high quality traffic and conversions  
  • Acquire, manage and nurture pipeline of content affiliate partners including KOL’s, bloggers and other media websites.

What you will need

  • Exceptional writing and editing skills in Thai and English is a MUST. Fluency in other languages is a plus.  
  • A keen sense for trends, particularly in the travel space 
  • Be able to do some data analysis 
  • At least 4 - 5 years’ experience of creating content / social media channel management within the lifestyle, travel, culture space is preferred. 
  • Experience with managing a team is preferred. 
  • A Diploma or Bachelor level degree. 
  • Meticulous attention to detail. 
  • A hardworking, creative, self-motivated and goal-oriented personality. 
  • A passion for travel and the ability to share quality experiences and inside travel tips through useful content creation.
  • A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required. 

What you will get

  • Competitive salary and benefit package in a fun, homely office workspace.
  • An environment that values honesty, transparency and respect with awesome co-workers. 
  • The rare opportunity to be part of building a global travel brand, ensuring its success and evolving it for the future. 

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