Job Description



Overview of job:

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for KOL Specialist to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

3 best things about the job:

  1. A learning environment with mentorship
  2. Opportunities to work across local and international client and agency teams
  3. Performance driven role with a focus on growing business

Measures of success –

In three months, you would have:

  • Adapted and bonded with the internal team across the agency
  • Overseen past work and plans to the best of your ability
  • Gained initial client trust and comfort level to drive their business

In six months, you would have:

  • Driven strategic plans for your clients
  • Shown significant signs of growth potential.

In 12 months, you would have:

  • Grown existing client businesses
  • Mentored and trained your team to be better at their core skills

Responsibilities of the role:

Besides planning, overseeing, and driving operational needs of your clients; you would also be in-charge of being a digital consultant to the clients by advising, guiding and shaping your clients’ digital work. While growing existing business will be key, you will also be assisting your senior agency teams in new business development strategies and plans during pitches.

What you will need:

  • Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
  • 1 to 5 years of experience in media planner (or a role that covers above knowledge areas)
  • Fluency in Thai and English (both written and spoken)
  • High confidence levels to work with mid to senior level clients (both local and regional/global)
  • Have strategic thinking, logical mind and story telling
  • Well round knowledge in social media
  • Fast learning and adaptive mindset

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn

About Thailand

In a population of 66 million people, Thailand’s mobile penetration is at a whopping 137% with smart phone penetration at 61%. Digital spend has grown 18% year-on-year since 2016 and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media and marketing communication markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

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