The role supports, maintains, develops and innovates the Global Field Devices (GFD) product portfolio. The Senior Offering Manager Specialist (m/f/d) supports offering management activities of life cycle management, portfolio reviews, pricing as well as product development activities - NPI ownership, VOC, product launches, etc.
Manage the existing product lifecycles
Production Volume Forecasting
Assist Balancing Production Planning and Allocation with Demand
Propose and implement individual pricing and positioning
Plan and control product/component phase in/out
Provide clear and comprehensive internal and external communications
Track performance reporting on the assigned Portfolio of products, drive corrective actions whereas necessary
Support the marketing input to NPI process and take on Project Manager role where appropriate. Lead and coordinate VoC interviews to determine customer needs and functional requirements for new products and assist throughout the NPI process as the key marketing contact. Liaison with engineering/development team to ensure customer CTQs are met in full.
Ensure efficient roll out of any new products including development and execution of ‘go to market’ strategies including building the value propositions, product positioning competitively and within our portfolio, key sales arguments etc.
Maintain a close and regular view of market conditions for specified market segments. Undertake market research on designated projects required to identify new industry trends / product opportunities, competitor activity.
Ensure that the products are launched and supported appropriately and work with the Marketing Communications function to ensure customers are fully aware of all aspects of the portfolio, its products, strategy, pricing and customer services. Fully brief the Marketing Communications team for successful launches