About Iris 

We’re Iris. We’re For the Forward. A creative,/ strategy and innovation company that uses the power of participation to excite progress for businesses. As part of our diverse team, we’re inviting you to participate in progress – moving yourself and the world forward with every decision you make. 

Our office 

Our bustling office in the central business district of Singapore proudly embodies the best of Iris within the APAC region. Home to an eclectic team of 70 with diverse specialisms, we are proud to be the agency of record for FairPrice, Samsung, Alcon, and other leading brands in the region. 

What are we looking for? 

In today’s data -driven world, the way in which brands optimise the use of data and drive digital innovation is key to maximising the customer experience. At Iris, we focus on harnessing technology and human understanding so relationships between people and brands thrive.   

We’re looking for a forward-focused CRM lead, who can thrive in a fast-paced, data-driven marketing environment. You are a strategic thinker with superior client relationship skills and a solid understanding of data-driven customer strategy as also the development & implementation of customer journeys.   

  • Lead the CRM Strategy Team, that is an integral part of running regional data-driven marketing programs  
  • Harness the power of data to help client's business maximise value from customer engagement  
  • Show a detailed understanding of customer journeys (concept, execution, and results tracking) and an advanced understanding of how to use data to execute personalised contact strategies, to meet specific objectives including sales conversion, customer retention and loyalty.
  • Lead the client toward best practices in CRM, loyalty, and data-driven marketing  
  • Undertake regular executive business reviews, highlighting performance, and identifying growth opportunities and plans
  • Show a strong understanding of differences in marketing to customers in different verticals and environments
  • Ensure meaningful client value is delivered to retain and grow client relationships through a strong mix of best-practice solutions, skills, and capabilities while meeting client KPIs and generating measurable results

 What you’ll do ? 

  • You will work closely with experts in other disciplines, to create customer experiences that are compelling and inspiring, drive long-term active participation with our client's brands
  • Help grow the data-driven strategy practice in Singapore, helping us successfully compete with the leading data-driven agencies in the region   
  • Own the process from briefing, research, and strategy/plan development while supporting the campaign execution
  • Work closely with data analysts and other strategists to ensure we develop strategies born out of consumer, market & behavioural insight
  • Contribute towards the development of the wider strategy team (integrated & data-driven) by supporting their personal growths, and by sharing interesting tools or techniques with the wider agency
  • Be curious, be enthusiastic, be hungry!  

Who are you? 

  • 10+ years of deep experience in omnichannel marketing (CRM, CX, Performance Marketing, Loyalty) with 3-5 of those years working in a leadership capacity
  • Proven ability to translate data analysis into actionable recommendations, projections, and KPIs - the ability to work closely with direct data planners and analysts
  • Track record of contact strategy design and blueprinting to deliver hyper-personalisation at scale for B2C brands
  • Building test and learn plans that support continuous optimisation of campaigns
  • Strong listening skills to understand client's visible and invisible needs, can recognise a situation needing a resolution
  • Strong writing, presentation, and client facing communication skills (strong proficiency in PowerPoint is required)
  • Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude
  • Hands-on experience with CRM platforms like Salesforce, SAP Hybris, Adobe Marketing Cloud, etc. is desirable

    The Iris Character 

    We have five core behaviours that we look for to help us to build a culture that fosters true progress: Courage, Storytelling, Collaboration, Empathy and Commitment. 

    What’s in it for you? 

    • Core hours (10am-4pm) 
    • Health care insurance 
    • Doctor Anywhere 
    • Dental care 
    • Mental health assistance 


    • 20 days per annum 
    • Agency closure from Christmas Eve to New Year’s Day 
    • Plus your birthday day off 
    • Plus an extra day each year after 3 years of service, capped at 3 additional days  
    • Smoke break privilege 

    Diversity, Equity & Inclusion  

    We are proud to be an equal opportunities employer and recruit on talent alone, regardless of age, ethnicity, religion, education, class, sexual orientation or disability. We champion diversity and believe 
it not only benefits but enhances our creativity, our company and society at large. We are For the Forward. 

    ‘For the Free’ is our global DE&I strategy. Its aim is to create a business where everyone feels free to be themselves and has the same opportunity and access to progress.  Our DE&I strategy encourages courageous thinkers who champion outsider perspectives. ‘For the Free’ has three main pillars of activity:


    Diversity - We want to invite difference.
To be an organisation that is fully representative of different groups and reflects the city, country and world that we live in. We value our talents’ lived experiences – including gender, race, class, disability, neuro-diversity and sexual orientation.

    Equity - We want to be fair to everyone.
To remove barriers for individuals and groups and provide the bespoke access, support and opportunities that are needed to fully participate in our organisation. We are levelling the playing field.

    Inclusion - We want everyone to feel at home. To provide a place where people can be themselves, express 
their unique identity and contribute to the life of our community. 

    If this is you, we are keen to speak to you. Please send us your CV and we will be in touch if suitable!

    Digital Strategy Director

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