Sr. Sales Strategy Manager - eCommerce

PepsiCo (Mississauga ON, Canada) 26 days ago
Auto req ID: 234961BR

Job Description

This role will focus on one of the biggest growth trends in our marketplace today: eCommerce. The role will report to the Sr. Director Of Sales Strategy & Planning, and will own the strategy development and executional leadership of PBC performance in all online channels. Success in this role will be measured by the ability to drive both short and long term success for our customers & PBC.

  • Short term success is measured by on plan performance and operational execution.
  • Long term success is measured by the creation of a 2-5 year strategic framework , in addition to the development of learning agenda for the organization.
This Leader will leverage cross functional expertise within PepsiCo Canada (PFC, PBC) and will be accountable for integrated solutions to drive profitable revenue. Furthermore, this person will lead an eCommerce Steering Committee, utilizing this group for thought leadership, strategy guidance and alignment. Influential leadership that inspires commitment from others towards the strategic vision will be instrumental in this role. The role must prepare and conduct periodic business reviews to demonstrate progress with senior leaders against all critical work streams, including post game assessments of all key executional elements.
Key Accountabilities:
  • Develop working relationships with the Global eComm Team
  • Build eComm Strategic Plan and gain SR Leadership alignment
  • Lead development of eComm infrastructure to support sales in all digital channels
  • Influence and lead Retail Sales Team on selling and implementing program concepts
  • Define relevant and scalable innovation pipeline, and lead commercialization of all online items
  • Develop strategy for new business in eCommerce – white space
  • Create and deliver capability agenda for cross functional team and key stakeholders
  • Develop reporting and analytic tools to support understanding eCom channel (both egrocery and direct to home)

Keys To Success:
  • Working closely with Global PepsiCo team to lift and adapt initiatives for eComm Canada
  • Effectively managing complex work streams
  • Preempting urgent issues by aligning and communicating key activities and milestones
  • Building out proof of concept pilots to prepare organization for further expansion
  • Analyzing business trends and develop new strategies as needed
  • Influencing the agenda outside of his/her core function to lobby internally for key enablers to facilitate growth (new product, supply chain, marketing support etc)
Account Management:
  • Customer Support - Connect weekly with Customer Teams regarding eCommerce business
  • Attend & support key Customer meetings with thought leadership & eComm insights. Provide regular updates and education on what is happening with broader eCommerce channels.


Key Skills / Experiences Required:

  • University degree
  • 8 years Tier 1 CPG experience
  • 2 years leadership in digital/online space developing scalable insights into market plans and a deep understanding of shopper levers including search, content
  • Ability to work in dynamic environment and establish new path and processes
  • Proven success gaining cross-functional alignment to drive project/program support.
  • Experience with the development of strategic business plan, annual operating plan tools and execution tactics, channel strategy development
  • Ability to connect from frontline to board room executives
  • Solid project/time management capabilities and multi-tasking skillsets required
  • Strong leadership, communication, innovation, analytical and management skills to understand market performance and identify opportunities and map action plans
  • Superior collaboration skills demonstrating the ability to successfully navigate within matrix organization
  • Proven strategic thinking skills
  • Strong influence/negotiation skills
  • Demonstrated ability to coach and develop others
  • Strong “bias towards action”

Relocation Eligible: Not Applicable
Job Type: Regular

Sr. Sales Strategy Manager - eCommerce

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