Global Fuels Brands Strategy Manager - F&L

ExxonMobil (Buenos Aires, Argentina) Publicado hace 11 días
Full-time

ExxonMobil Business Support Center Argentina S.R.L; empresa afiliada a Exxon Mobil Corporation (*)



About Us


ExxonMobil, one of the world’s largest publicly traded energy companies, develops and applies innovation and next-generation technologies to help safely and responsibly meet the world’s growing needs for energy, while improving living standards around the globe.

As an industry leader, we operate facilities or market products in most of the world’s countries and explore for oil and natural gas on every continent. ExxonMobil has been present in Argentina for more than 100 years. The Global Business Center (GBC) in Buenos Aires has a workforce of more than 2,600 employees and provides support to an extensive portfolio of businesses across the globe.

Our strong culture defines us: we build dynamic, inclusive teams where you will collaborate, innovate, and problem solve to deliver results. You will have the opportunity to think beyond traditional frames of reference, work with multicultural global teams and reach your full potential.

We are Commercial Operations for Fuels team.

Build a career with us and use your energy to change the world! For more information, follow us on Instagram (@ExxonMobil_BA_GBC) and visit https://corporate.exxonmobil.com/Locations/Argentina




Job Summary


  • Guide and influence the regional business units (RBUs) in brand management and execution
  • Articulate the value of our brands and supporting brand strategies with Fuels Value Chain Marketing Directors and senior leadership
  • Act as lead partner with Consumer Insights in Business Intelligence group to develop insights and understanding for the brand to understand key consumer insights, consumer segments and key consumer drivers to deliver on the business objectives.
  • Ensure sharing of best practices, guidelines and toolkits to RBU marketing teams




Job Description


  • Lead brand strategy for long-term product and innovation roadmap, new market/service entries and expanded brand footprint driving brand equity and performance
    •  Lead, articulate and gain support for 3-10 year brand strategy and key brand and business-building objectives to establish and refresh brand relevancy and consumer benefits
    • Translate brand strategy into plan and go to market strategies, advocating on behalf of the FVC business as well as its customers/consumers
  • Act as a change agent, communicating the strategic vision with conviction and energy to the broader organization and key markets to ensure clear understanding and adherence
    • Align the company around the brand’s long-term direction, choices and tactics
    • Develop & oversee global brand-building plans to fulfill brand strategy (retail and commercial as needed)
  • Ensure identification and sharing marketing excellence of brand-building best practices, guidelines, and toolkits for RBU execution
  • Guide development of global marcom assets as relevant in order to execute global brand strategy
    • Optimize marcom investment, leveraging ROI efficiency and mar com effectiveness of spend
  • Leverage internal and external sources to compile ongoing analysis and reporting of new and emerging market opportunities and risks inclusive of competitive activity, consumer segmentation, consumer insights, and other policy, economic and environmental trends
    • Assist in development of new programs and ideas for optimizing brand positioning and profitability
  • Strengthen the marketing organization through people development, knowledge creation and training




Preferred Knowledge, Skills, and Experiences


  • 15 years+ experience with an ability to concisely articulate and influence a position with senior leaders. Should convey a sense of gravitas/knowledge
  • Has led brand strategy efforts (ideally in the development of new or refinement of existing brand strategy)
  • Global marketing experience or highly fragmented/large scale national marketing
  • Understands the use of data to inform strategic decisions
  • Has led development of marketing communications executions either as a client or within an agency
  • Can demonstrate ability to influence without authority or manage highly matrixed or de-centralized organizations




Benefits


An ExxonMobil career is one designed to last.
Our commitment to you runs deep: our employees grow personally and professionally, with benefits built on our core categories of health, security, finance, and life.

We offer you:

  • A competitive health coverage
  • Flexible working hours
  • 3 week vacation up to 5 years of service plus 1 personal day
  • Online training tools
  • Gym discounts and activities for sport and general well-being
  • A solid ergonomics program
  • Free vaccination campaigns
  • Medical assistance available in the offices
  • Equipped maternity rooms

And more!

We want you to enjoy a long, accomplished career with us—that’s why we provide the safest workplace we can, so you can work with focus and peace of mind.

ExxonMobil is committed to promote diversity and to provide all candidates with equal opportunities. We value our people over their jobs, looking for the best candidate, regardless of age, ethnicity, religion or gender identity. Each individual and their unique perspective is what makes us stronger and powerful.



Alternate Location:  

(*) Afiliada ExxonMobil significa Exxon Mobil Corporation y/o toda persona, individuo, sociedad de persona, sociedad con responsabilidad limitada, sociedad anónima, fideicomiso, sucesión, asociación no constituida, representante, joint venture u otra entidad, directa o indirectamente controlante, controlada por Exxon Mobil Corporation o bajo control común con Exxon Mobil Corporation. Para los fines de esta definición el término "control" (incluyendo los términos "controlante" y "bajo control común con") significa posesión, directa o indirecta del poder para dirigir o disponer la dirección del manejo y políticas ya sea a través de la titularidad de títulos, acciones, cuotas o cualquier otro documento con derecho a voto, o por contrato o de otro modo, respecto de cualquier persona, individuo, sociedad de personas, sociedad con responsabilidad limitada, sociedad anónima, fideicomiso, sucesión, asociación no constituida, representante, joint venture u otra entidad."

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