To meet or exceed pre-determined service expectations while promoting product and fulfilling route management objectives. Activate programming and brand concepts. Achieve volume, market share, consumer trial and brand equity as per the market plan. Grow brand distribution with the right brands in the right accounts. This position requires a true passion for consultative selling and specific knowledge on how to sell.
This Retail Territory Manager (Off premise) will be responsible for downtown Toronto within the Ontario region.
Reports to: District Manager
Maintain and grow existing volume and distribution by building credible and long term relationships within the territories assigned retail accounts.
Work with District Manager and Team to ensure programs are properly implemented and executed
Act as a liaison between customers and PMA’s suppliers
Ability to creatively grow brands presence, image and sales in a structured government controlled environment
Ability to build strong business relationships with all retail employees while aggressively maintaining and maximizing the sales of the whole PMA portfolio
Ability to work with sales data to develop indisputable sales presentations to achieve sales goals
Manage territory coverage to ensure excellent execution.
Effectively plan on a daily, weekly or monthly/quarterly basis, with quota and distribution objectives
Manage assigned budget as required.
Conduct wine & spirits tasting and education sessions
Execute sales calls using the company’s Structured Call methodology.
Report on competitive activities within the territory and offer constructive suggestions
Prospects, quantifies, and qualifies new accounts to determine potential fit with brand portfolio.
Provides product and brand marketing knowledge through sales aides and staff training seminars.
Work with supplier representatives and members of management in the field to promote sales
Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point management.
Ensure distribution of brands in key purchasing areas of account.
Must be able to:
Live and demonstrate the Company Values.
Demonstrate and exhibit high levels of professionalism with internal and external customers.
Bachelor’s degree required
3 or more years’ selling experience in Fast Moving Consumer Goods environment
Strong organizational and multi-tasking capabilities
Excellent communication skills: verbal, listening and written
Demonstrate sound judgment and problem solving skill
Excellent Negotiation and Influencing Skills
Sound knowledge of the sale and marketing of wine & spirit
Strong interpersonal and analytical skills
Proficient MS Office skills
Knowledge of Liquor Board Regulations, market trends and competition
Must possess a valid & clean driver’s license
Must have fully insured and reliable transportation
Must be at least 19 years of age
Smart Serve Certified
Physical Demands of Job:
Carrying and lifting 45-65 pounds
Immediate reaching to perform various duties
Overhead reaching to perform various duties
Standing and walking for periods of time to perform various duties
Squatting or bending to perform various duties as assigned