Job Description

Senior Trade Marketing Manager

Join Gumtree Australia’s vibrant local marketplace team that connects over 6 million buyers and sellers every month. We are part of a diverse global community under the eBay Classifieds Group, present in 20+ countries. Gumtree’s purpose is to power people to create economic opportunity and to be Australia’s favourite local marketplace for all of life’s needs.

Your Role The Senior Trade Marketing Manager is responsible for planning and execution of the Gumtree trade marketing strategy with a focus on the cars category. This role will be responsible for positioning of Gumtree Cars as a leading digital destination for car dealers and additionally will drive industry awareness and revenue growth across media sales and jobs. The role will lead B2B acquisition and retention, campaign and event management, research, reporting and work together with wider sales, marketing and global teams to deliver solutions to grow the Gumtree trade proposition.

Core categories

Primary focus: Cars and motors

Secondary focus: Media and Jobs

Focus Areas

  • Gumtree for business brand
  • Retention
  • Leadership & partner management
  • Finance & general administration
  • Reporting and analysis
  • Selection criteria for success

Key responsibilities

Craft and execute the trade marketing strategy for Gumtree Australia with a primary focus on building Gumtree Cars value proposition. Translate the Gumtree consumer story and develop trade proposition of Gumtree. In conjunction with the sales team, drive acquisition and retention of business customers in the car and motors, media and jobs categories

Evolve the Gumtree trade website to be highly relevant by providing data, insights and information valuable to trade customers. Provide insights and feedback to product and marketing on trade customers pain points and develop solutions to address

Overall, increase the relevance of car and motors, media and jobs offering with initiatives to support repeat behaviour and a reason for sales managers to be in market with customers

Required skills/abilities:

  • 10 + years professional experience
  • Experience developing and implementing trade marketing strategy
  • Demonstrable experience in driving retention
  • Experience in devising trade initiatives that get results
  • Experience in leading a project from strategy, idea generation, implementation and measurement
  • E-commerce or marketplace experience an advantage
  • Motors experience preferred

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