CDI - Mobile & Multi-device Trader

HAVAS GROUP (Paris, France) Publié il y a 5 jours
Position at Havas Media

Directly reporting to the Trading team manager, the Mobile trader is responsible for the delivery of media trading primarily on mobile but also multi-device for a portfolio of clients.

S/He will contribute to the development and implementation of consulting services.

S/He will actively participate in the development of the activity of Mobext and Affiperf with clients & major programmatic partners.

S/He will conduct mobile & multi-device campaign operations.

S/He will be responsible for overseeing campaigns, the customer satisfaction and the ability to take advantage of the offer Mobext & Affiperf for the success of their strategic objectives.
Main Responsibilities

Operations

o    Operate programmatic campaigns

o    Oversee the campaigns delivery and their profitability

o    Insure the respect of procedures

o    Weekly reporting activities and results to Trading Director


  Campaign optimization

o    Daily campaign pacing adjustments to deliver campaign budgets and ordered units

o    Daily campaign optimizations using BI (Business Intelligence) tools and Excel based data analysis.

o    Weekly analysis of top performing domains

o    Minimum weekly analysis of 3rd party statistics

Reporting

o    Weekly reporting updates for Trading Director

o    Weekly reports to agency partners

o    Weekly report of management statistics for their campaigns (performance, pacing etc.)

o    Familiarity with trading platforms especially mobile trading platforms

o    Audit local trading operations and report to Trading Director

Career Development

o    Develop an understating of A/B and split testing methodologies

o    Deploy testing methodologies on campaigns under the direction of Trading Managers

o    Actively take part in new product testing and implementation; proactively feedback to Trading Director and Local Head.

o    Develop an understanding of the wider programmatic ecosystem and the modern media agency

Education

 Master’s degree in Marketing, Communications or in an analytical or quantitative discipline.
Previous Experience
1+ year experience in media trading, specifically in mobile or programmatic
Language Skills
French and English mandatory 
Key Competencies

  • 1+ year of experience in media trading
  • Good knowledge of digital advertising landscape
  • Understanding of the operational process of running media trading operations
  • Highly numerate and comfortable with data processing and interpretation
  • Interested in technology and mobile platforms
  • A keen problem solver
  • An understanding of online delivery technology, especially marketing technology (e.g. cookies, adservers, etc.)
  • Strong knowledge of Microsoft office (Word, Excel, Powerpoint)
  • Excellent organizational, project management skills with the ability to work under tight timelines
  • Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors
  • Good attention to detail and process oriented
  • Strong work ethic, self-motivated and able to take initiative


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