Job Description

Description

Position at mPlatform

Overview of the job
[m]PLATFORM is a Data & Tech division of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Trader to join the Programmatic Trading team in Kuala Lumpur. The Programmatic Trading team is pivotal to the success of each campaign that is executed. You will work closely with others in the account team to drive planning, execution, analysis and insights etc. We are looking for someone with a positive attitude, enthusiastic and is flexible in embracing changes and new challenges.


Reporting of the role

This role reports to the Programmatic Campaign Manager.

3 best things about the job:

  1. Working in one of the most digitally-advanced and forward-thinking media agencies in the region.
  2. Regular on-the-job training that will be provided to ensure success in your role.
  3. An opportunity to work with and learn from highly-experienced, action-orientated media practitioners.


Responsibilities of the role:

Subject Matter Expertise

  • Understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
  • Demonstrate strong knowledge of the programmatic/performance campaign eco-system.
  • Demonstration of strong fundamentals of Brand Safety, Viewability and Ad fraud.

Planning

  • Review the campaign brief and generate programmatic media plan to deliver client objectives.
  • Undertake the campaign set up process for all campaigns within your portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practice.
  • Work with various partners in the space to ensure you’re tapping into the best use of tech and data for a better execution.

Execution

  • Executing campaigns on platforms like MediaMath, Display & Video 360(ex-DBM), Campaign Manager (Ex-DCM), Trade desk, , Google Analytics etc.
  • Monitoring the success of Campaigns through the, DSP UIs & campaign reporting dashboards.
  • Accountable for the ongoing management of campaign budgets and daily spend levels, and constant monitoring of tracking to performance goals.
  • Analyze ongoing results to identify campaign trends and key insights and provide thoughtful recommendations to ensure we meet and exceed client goals.

Team Support

  • Work closely with the line manager to manage markets, supporting across day-to-day campaign management responsibilities.
  • Working with worldwide teams and global communities to ensure best you’re up to date with the latest client and platform workflow updates.


Measures of success –

In three months:

  • A strong understanding of the client’s brands and products.
  • A keen understanding on the various platforms and systems which power digital media.
  • Gained certification on major programmatic platforms.
  • Develop relationships and earn trust with your own team and client teams / local market operation teams.

In six months:

  • Become a trusted advisor and partner to your client/market team.
  • Be able to provide optimization suggestions and work with programmatic director to improve campaign performance.
  • Oversee effective and accurate optimizations and delivery of campaigns.

In 12 months:

  • Developed your knowledge of other online products and strategies.
  • Develop and identify gaps/processes/tools to improve campaign performance and efficiency.
  • Become a subject matter expertise within the team and for client teams too.


What your day job looks like:

  • Get on weekly calls with client teams to understand their business plans for the year, plan and track progress of delivery basis media KPI set.
  • Ensures accurate planning and implementation of all campaigns in DSP platforms.
  • Proactively request and implement all necessary trafficking and campaign tracking requirements for every campaign to perform as effectively as possible.
  • Responsible for analyzing delivery data across the channels to identify optimization opportunities to deliver client objectives. 
  • The focus of the team is to first identify optimization levers (audience, supply source, temporal, frequency, target, geo, creative copy etc.), understand what the consequence of those optimization levers are, and having expertise in pulling those levers.
  • Regular internal WIP meetings and share the campaign performance.
  • Providing regular campaign reports to client teams along with insights to influence planning & buying decisions.
  • Responding to ad-hoc campaign feedback requests.


Minimum qualifications:

  • 1-2+ years professional experience with digital media preferably within a media agency/publisher trading desk.
  • Hands on experience and knowledge in programmatic optimization.
  • Experience in campaign implementation, optimization and reporting.
  • Understanding of Adserver, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, brand safety, viewability, adfraud.
  • Competent in all Microsoft office software.
  • Be organized and have a high attention to detail.
  • Demonstrate problem-solving skills, financial and numerical astuteness.


About [m]PLATFORM

[m]PLATFORM is an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. It is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture. 

For more information, visit  https://www.groupm.com/tags/mplatform

About Malaysia

The office is the “World in One Place”, with more than 10 nationalities and half of our talent are below the age of 30.  You can expect a young, fun and casual work environment! In Malaysia, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.

Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.


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