VP Marketing

Swiftmedical (Toronto ON, Canada) 25 days ago
Remote Friendly Other North America Full-time

Swift Medical is looking for a VP, Marketing to join our expanding team with a start date in early summer . As part of leading the Marketing Department, the VP, Marketing will develop and implement cohesive marketing plans to increase brand awareness, set current and long-term goals for internal marketing teams and in conjunction the Chief Revenue Officer and Chief Strategy Officer will set goals for the revenue team, and be responsible for the Marketing budget. 


The VP, Marketing will ensure that the Marketing department’s activities contribute to our company’s long-term success.


Responsibilities

  • Leads and develops the Marketing function, strategy and overall team at Swift
  • Identifies industry, market and organizational needs for the Marketing function to address
  • Coordinates plans and activities with the Sales team to ensure Marketing is aligned to and supports revenue objectives
  • Partners with the Swift Senior Leadership Team to identify and plan resource requirements, and manage a Marketing budget
  • Coach, mentor and train Marketing team members to develop their professional skills and help them grow their career at Swift
  • Establishes priorities, team member goals and key measures for Marketing function, including but not limited to:
    • Swift Medical brand development, activities, and expected outcomes
    • Digital marketing efforts and technology stack
    • Public relations and media management
    • Demand generation activities across segments
    • Channel development and management
    • Content marketing planning and execution
    • Contractor management
    • Customer marketing to support 
    • Value proposition identification and 
    • Competitive analysis and positioning
  • Develops internal relationships and cross-functional processes to ensure organizational alignment with Sales, Product, Technology, Research and Development, Operations, Customer Success
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities and develop a benchmarking strategy that keeps in pace with the changing demands of the market


Requirements

  • Completion of post-secondary education in a related field (ie. Business or Marketing)
  •  A minimum of ten (10) years of experience in a marketing role with demonstrated progression
  • A minimum of five (5) years of experience leading a team
  • Past exposure to departmental budget development and management
  • A minimum of 7+ years of training experience, preferably in training small groups to usability of medical devices or software applications
  • Healthcare industry background and experience preferred 
  • Possesses an ROI-driven mindset with experience in strategic planning and collaborating with executive, sales, product development and key operational groups
  • Travel as required to be an on-site resource, attend industry related events, and participate in professional development activities


Working @ Swift Medical:

Other than the impact we’re making in the healthcare industry, the very best thing about Swift Medical is our people. Certified as a Great Place to Work®, what we do is not only inspiring, it creates a close-knit team working in an energetic, collaborative, and positive atmosphere. A few popular offerings include:


  • An attractive Unlimited Vacation Program
  • Participation in our Educational Reimbursement Program
  • Competitive compensation with Employee Stock Options available
  • Health benefits with a competitive health care spending account
  • Mentoring and development opportunities
  • Extensive training from seasoned, engaged professionals
  • Flexible, remote working options
  • Fun company events for the whole family
  • The opportunity to make a difference in the lives of our patients!


Swift is an equal opportunity employer and is committed to creating a diverse workplace. Swift provides equal employment opportunities (EEO) to all employees and applicants for employment regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. 



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